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BINI keeps putting a cherry on top of its list of achievements. The members of the Nation's Girl Group have just been launched as the new ambassadors of clothing brand Penshoppe during an event held on October 16 in The Fifth at Rockwell.
The launch was dubbed 'Be Your Own Icon,' and it is the title of the song BINI and Penshoppe collaborated on. The campaign is meant to empower individuals through style and self-expression. According to Francisco Droege, chief product officer of Golden ABC Inc., 'This partnership is not just about fashion, it's about amplifying the Filipino talent and connecting the generation that values creativity, confidence, and authenticity.'
BINI with Team Penshoppe: (from left) Lia Go, Penshoppe Associate Brand Manager; Francisco Droege, Chief Product Officer; Alice Liu, President & COO; Bryan Liu, VP for Strategy & Operations; and Brandon Liu, Penshoppe Brand Director Photo courtesy of Penshoppe Also unveiled during the event was Penshoppe's ICONIC Collection, with neutral, elevated casual pieces showcased by runway models and rocked by BINI in a music video and a performance.
The Penshoppe x BINI collaboration further strengthens the connection between fashion, music, and self-expression. BINI didn't only do a campaign photo shoot for the brand, they also filmed a music video for the song 'Be Your Own Icon;' it captures Penshoppe's persona, which brand director Brandon Liu sums up as 'confident, youthful, and cool.'
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On shooting their campaign for Penshoppe, BINI Mikha said, 'For us, it was just so fun because everyone was so welcoming. They didn't make it feel as if it was work. We were just playing around.'
BINI headlines the brand's ICONIC Collection, and to be called an 'icon' is truly an achievement itself. 'We are extremely happy, grateful, and excited because when we were younger, we've always known Penshoppe and every time we go to a Penshoppe store, for me, personally, I get so excited. And I hoard items, especially for Christmas. That's when I give them Penshoppe items. So, it's just so cool that, now, we are representing Penshoppe,' BINI Aiah shared.
Lead photos from @penshoppe
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