Photo source: BPI Agency Banking Facebook page

In a bold and imaginative campaign, the Bank of the Philippine Islands (BPI) has launched "May BPI Dito," a visual initiative marked by CGI balloons soaring above communities across the country. These virtual balloons signal a transformative step in BPI's mission to make banking accessible to Filipinos, no matter where they are.

The "May BPI Dito" balloons are part of an advertising strategy that invites people to "look up" and discover new ways the bank is serving their communities. From the bustling streets of Cebu City to the serene landscapes of Tuguegarao, these digital symbols highlight BPI's commitment to reaching underserved areas by partnering with local stores to provide convenient banking services.

"This campaign is more than just a visual treat," said Rally Jereza, Head of BPI Agency Banking. "It represents our promise to bring banking closer to everyone, making transactions more accessible and hassle-free for Filipinos in both urban and rural areas."

May BPI dito

Through its "May BPI Dito" initiative, BPI is forging partnerships with neighborhood convenience stores, groceries, and other local establishments, turning them into banking touchpoints. These partnerships allow customers to perform basic transactions such as deposits and withdrawals without needing to travel far.

The campaign's imaginative approach aims to draw attention to the bank's expanding footprint while reinforcing its commitment to innovation and community service. By integrating technology and leveraging existing local networks, BPI seeks to provide its customers with the convenience of banking where they shop, work, or live.

"The balloons symbolize the lift we are providing to communities," added Jereza. "Whether you are in a highly urbanized city or a quiet provincial town, banking with BPI is now within reach."

Content creator Mimiyuuuh and online communities created a reel showing how easy it is to access cash with May BPI Dito. Photo source: BPI

The "May BPI Dito" campaign underscores the bank's broader strategy of financial inclusion. With the support of local partners, BPI is set to make financial services accessible to more Filipinos, addressing gaps in traditional banking infrastructure.

As the digital balloons float above communities, they carry a powerful message: Banking has never been closer, thanks to BPI's innovative vision and dedication to serving the needs of all Filipinos.

To learn more about the May BPI Dito updates visit their website and BPI social media pages.