In a world increasingly dominated by bold logos and fleeting trends, there’s a growing appeal for fashion that speaks more subtly. Enter Sporty & Rich, the cult lifestyle and wellness brand that has just made its highly anticipated debut in the Philippines with a pop-up at Power Plant Mall in Rockwell, Makati. Known for its minimal aesthetic and quiet luxury appeal, the brand is beloved by style insiders and global celebrities alike—including Kendall Jenner, Hailey Bieber, Emily Ratajkowski, and the Philippines’ very own Kelsey Merritt.

Founded in 2014 by Canadian creative director Emily Oberg (who is also partly with Filipino descent), Sporty & Rich began not as a fashion label, but as a digital mood board—a curated space for timeless design, wellness imagery, and aspirational living. What started as a personal vision has since evolved into a full-fledged brand encompassing apparel, accessories, and even wellness services. Emily’s philosophy is rooted in the idea that each product is more than just clothing; it's a portal to a lifestyle. “When you look at something we’ve made—a sweater, a jacket, a pair of socks—it’s my hope that you can envision a life around that object,” she says. That imagined life is filled with clean interiors, vintage cars, slow mornings, and mindful routines—a visual and emotional landscape that now resonates with a global audience.

The Manila pop-up is a natural next step for the brand. Set inside Power Plant Mall, the space reflects the label’s design language: minimalist, considered, and calm. It invites guests to slow down, to browse not just with their eyes but with a sense of intention. The curated selection features some of the brand’s best-loved pieces—vintage-inspired sweatshirts, "Health is Wealth" tees, elevated loungewear, and understated accessories. Each piece, while simple on the surface, is imbued with the quiet elegance that defines Sporty & Rich.

The timing of the launch couldn't be better. In recent years, Manila’s fashion landscape has begun embracing a more thoughtful aesthetic, one that places emphasis on quality, intention, and timelessness. This shift mirrors the broader global rise of “quiet luxury”—a movement defined by high-quality materials, subdued branding, and an anti-trend ethos. Popularized in part by  minimalist style of figures such as Gwyneth Paltrow and Sofia Richie Grainge, quiet luxury is as much a lifestyle as it is a look. Sporty & Rich embodies this sensibility but through a distinctly athletic and wellness-driven lens, offering pieces that are as comfortable as they are refined.

Beyond its aesthetic appeal, the brand’s message of health, longevity, and mindful living sets it apart in an increasingly saturated market. With its Los Angeles flagship featuring wellness services like lymphatic drainage and infrared therapy, Sporty & Rich is one of the few fashion brands blurring the line between personal style and holistic well-being. It’s fashion with a purpose—not just about how you look, but how you feel and live.

The Manila pop-up reflects this ethos beautifully. As you walk through the space, you’re also stepping into a lifestyle with a vision. It’s an environment that inspires a slower, more intentional way of living—one where design, health, and purpose align.

Sporty & Rich in Manila is available at Power Plant Mall, Makati

Photos courtesy of Sporty & Rich