Summer is anything you want it to be this season. But it’s not just about the big summer trips, it’s about the in-between moments. The unplanned coffee runs, the slow strolls after lunch, the breezy hangouts that make you feel like sunny days are here. This season, a new collection is rewriting the summer style story by celebrating real life, real moments, and really good outfits from SM Fashion.

Introducing "Moments In-Between," the Summer 2025 collection that proves you don’t need a tropical escape to feel the heat. Whether you're heading out or staying in, this drop is all about effortless style, maximum comfort, and everyday chic.

Here are some of the highlights you can from from SM Fashion this summer that you can easily find at the SM Store.

For Her: Breezy, Beautiful, Effortlessly You

Floaty dresses in dreamy fabrics are your summer ride-or-die. Think soft linens, flattering A-lines, dainty straps, and just the right amount of ruffle. These aren’t just dresses—they’re mood boosters.

Mix-and-match separates bring the magic, with tops that breathe, skirts that twirl, and shorts that slay. The palette swings from muted neutrals to splashy brights, serving main character energy all summer long.

Finish it off with sleek hair clips, playful scarves, and accessories that add just the right pop of personality.

For Him: Chill Fits, Hot Style

Laid-back, lightweight shirts packed with personality. From playful prints to crisp camp collars, these are the effortless staples built for city strolls or coastal drives.

Pair them with earthy-toned shorts and trousers that keep things cool and comfy from day to night. These are fits you won’t want to take off.

Top it off with a straw hat, patterned bucket hat, or silk scarf for a look that’s relaxed with just the right edge.

For Kids: Cool, Cute, and Summer-Proof

This collection for kids is made for movement. Expect vibrant colors, bold prints, and no-fuss silhouettes that keep up with every hop, skip, and jump.

Dresses and rompers are easy to throw on, while tee-and-short sets keep it cool and casual. Accessories like toy watches and fun hair clips add playful flair to their summer adventures.

"Moments In-Between" invites us to slow down, breathe in the sunshine, and look great doing absolutely nothing major. It’s a love letter to the lowkey—the iced coffees, the golden hours, the unexpected laughs. These pieces aren’t just for your feed. They’re for your life.

So this summer, show up for the little moments. Dress for the ones that matter most. Because the in-between is where the magic really happens.

SM Fashion is available at all SM Stores nationwide