It was a celebration of beauty, elegance, and cinematic glamor as Armani Beauty unveiled its first flagship store in the Philippines at SM Mall of Asia, gathering the city’s most stylish personalities in one corner of the city.

The store features the brand’s full range of make-up and skincare, introducing them in the country, alongside the already available fragrance collection.

Known for its legacy of conscious simplicity, natural elegance, and authenticity, Armani Beauty did not hold back, transforming the space into a playground of luxurious textures, iconic shades, and signature scents that define the brand's DNA. And true to form, Manila’s beauty elite showed up to try different products such as the Power Fabric Foundation, Lip Maestro, Lip Maestro Stain, Lip Power Lipsticks, and Eye Tint, alongside the fragrance collections including Acqua di Giò, Armani Code, Sì, and My Way. The Armani/Privé Haute Couture Fragrances collection and the skincare line, featuring the signature anti-aging range Crema Nera, complete Armani Beauty’s universe.  

Beauty Powerhouse

The grand opening gathered influential key opinion leaders and executives. Gracing the ribbon-cutting ceremony were VIPs: Teresita Sy-Coson (Vice Chairwoman, SM Investments Corporation), Steven Tan (President, SM Supermalls), Danillo Chong (Country Head, Watsons Personal Care Stores Inc.), Pierre-Olivier Morlaas (Global Managing Director, L’Oréal International Distribution), Charles-Alexandre Boczmak (General Manager, SAPMENA LID), Nigel Healey, Scent and Beaute’s Ken Jeswani, and Charlie Jeswani. Adding even more brilliance to the event was Miss Universe 2022, R’Bonney Nola, who perfectly embodied timeless sophistication and empowered beauty, along with other guests such as LA Aguinaldo, Mitch Briones, and more. 

LA Aguinaldo

 Mitch Briones

Miss Universe 2022 R’Bonney Nola

This is just the beginning. A second store is already slated to open at SM Makati, expanding the brand’s local footprint and affirming its commitment to offering Filipino beauty lovers access to Armani Beauty. 

Visit Armani Beauty on the Second Level, SM Mall of Asia