This New Ready-to-Drink Cocktail is Perfect for Unplanned Hang-Outs | ABS-CBN

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This New Ready-to-Drink Cocktail is Perfect for Unplanned Hang-Outs

This New Ready-to-Drink Cocktail is Perfect for Unplanned Hang-Outs

Coca Cola

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Got no plans but everyone is free? This new amazing ready-to-drink cocktail checks all the boxes. Imagine this: the smooth mix of Absolut Vodka’s premium, full-bodied character and the refreshing zest of SPRITE’s lemon-lime flavor in a pre-mixed cocktail. This new offering is all about spontaneity—a drink perfectly planned for unplanned social gatherings. Absolut Vodka & SPRITE is the cocktail that makes hanging out with friends easier, fresher, and more exciting—no dress codes, no wristbands, no formal invites needed.

This innovative collaboration brings together two globally loved brands in one sleek 320mL can. With a 7% ABV and perfectly balanced taste, it’s your new go-to for unplanned social gatherings. Mark Dee, Senior Director of Frontline Marketing at the Coca-Cola Company for ASP East Region, shares the vision behind the new drink:

“In today’s world where planning dominates, Absolut Vodka & SPRITE encourages people to relish life’s unplanned moments. We're thrilled to bring the 'Planned for the Unplanned' campaign to life, offering our adult consumers a unique and interactive experience. We hope that our consumers across the Philippines will be inspired to embrace the unexpected and spark spontaneous gatherings with friends throughout the season and beyond.”

Debasree Dasgupta, VP Global Marketing, Absolut Vodka, highlights the synergy between the drink’s ethos and the brand’s legacy:

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“Absolut Vodka has always been the key player for the perfect mix in any social occasion. The launch of Absolut Vodka & SPRITE celebrates spontaneity in the best way possible. It’s an invitation for consumers to enjoy unplanned hangouts with a drink that perfectly matches their vibe.”

With its sleek packaging and premium quality, Absolut Vodka & SPRITE is all about convenience without compromising on taste. Whether you’re planning an impromptu catch-up with friends or simply want a moment to relax and unwind, this drink is the ultimate partner for spontaneous fun.

Absolut Vodka & SPRITE is available in select stores across Metro Manila, with plans to expand nationwide. At just P55 SRP at supermarkets and P65 SRP at convenience stores, it’s a great addition to any gathering. You can also order it online at the official Coca-Cola Flagship Store on Lazada.

Both The Coca-Cola Company and Pernod Ricard are committed to responsible marketing and drinking practices. Each can proudly display clear responsibility symbols, ensuring it’s enjoyed only by those of legal purchasing age.

As we gear up for the holiday season and beyond, Absolut Vodka & SPRITE is here to remind everyone that the best moments often aren’t planned. So, whether you’re catching up with old friends or making new ones, let this fresh, vibrant cocktail be your ultimate wingman.

Follow Absolut Vodka & SPRITE on Facebook and Instagram for updates, tips, and inspiration to keep your celebrations lively and responsibly fun.

NOTE:  BrandNews articles are promotional features from our sponsors and not news articles from our editorial staff.

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