H&M’s latest designer collaboration is one a first of its kind. For the first time in its two-decade tradition of high-fashion partnerships, the brand has joined forces with a Polish designer—Magda Butrym. Known for her signature blend of bold femininity and intricate craftsmanship, Butrym brings her unique vision to a global audience through this exclusive collection.

Magda Butrym and Ann-Sofie Johansson

At the heart of the collaboration is a symbol deeply tied to Magda’s design philosophy: the rose. Representing both strength and softness, it captures the essence of womanhood in all its contrasts—delicate yet powerful, timeless yet ever-evolving. This motif runs through the collection, which reinterprets some of Magda’s most iconic silhouettes in celebration of her brand’s 10-year anniversary.  

Model Vittoria Ceretta wearing a first look from the collectionExpect flowing, petal-like dresses, sculptural tailoring with commanding shoulders, and statement outerwear, including a deep burgundy leather coat and a breathtaking red ruffled gown reminiscent of a bouquet in full bloom. Lace, silk, and structured fabrics intertwine to create pieces that balance romance with an edge. Accessories complete the story, featuring floral-embellished heels, crystal-studded flower earrings, and silk headscarves that nod to Polish heritage with a modern twist.

“This collection is an invitation into our world—a celebration of femininity and the power of the flower,” says Magda Butrym.  

Photos from the fitting

H&M’s Head of Design, Ann-Sofie Johansson, echoes the sentiment: “Magda’s world is bold, poetic, and full of vitality. This collection brings her extraordinary vision of contemporary femininity to a wider audience, and we can’t wait for people to experience it.”  

With its fusion of Slavic romance and contemporary elegance, the Magda Butrym x H&M collection launches on April 24, marking a fresh moment in fashion.

See more snippets of the collection in the gallery below!