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H&M's renowned designer collaboration series continues with an exciting partnership with emerging brand Rokh, led by Korean designer Rok Hwang. Known for its experimental takes on wardrobe staples, Rokh's designs blend customizable elements with off-beat elegance, garnering admiration from fashion enthusiasts. Set to launch on April 18 in selected stores and online, the Rokh H&M collection features adaptable signatures such as double-layer trench coats, detachable-hem dresses, corset-style pieces, and office-inspired bags and jewelry for both women and men.
Ann-Sofie Johansson, Creative Advisor and Head of Design Womenswear at H&M, expresses pride in presenting a curated selection of Rok Hwang's wardrobe classics, anticipating the creative ways customers will style them.
Meanwhile, Rok Hwang himself shares his excitement for the collaboration, emphasizing the brand's blend of classic appearance with radical construction, aiming for a timeless approach to design and reaching a wider audience through this milestone partnership with H&M.
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