Gucci has named South Korean singer and songwriter Jin as its latest global brand ambassador. The eldest member of BTS marks his partnership with the Italian luxury brand with a campaign. Jin rocks pieces from Creative Director Sabato De Sarno’s Spring/Summer 2024 menswear collection. The outfits boast joyful color-blocking and the iconic Gucci Rosso red.

BTS Jin for Gucci

'I am very excited to welcome Jin as global drand ambassador. His warm and kind personality is truly magnetic, and his style is simply unique. He is a generous and extraordinary artist who is able to move people with his music, which makes us even more honored to share this journey with him,” says Sabato De Sarno.

BTS Jin for Gucci

BTS Jin for Gucci

Fans of BTS had already anticipated Jin’s new role with Gucci earlier in July when he was spotted at the Incheon airport wearing a head-to-toe Gucci ensemble styled with the latest menswear backpack and sneakers from the brand.

As global ambassador, Jin will represent Gucci at several events, runways, and press appearances around the world alongside the brand’s star-studded roster of Korean ambassadors including NewJeans' Hanni, Jay Park, Lee Jung-jae, and more.

Images from Gucci

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