Louis Vuitton just announced Lisa, a celebrated South Korean and global music sensation and style icon, as its newest House Ambassador. Recognized for her fearlessness in her choices and trendsetting approach, Lisa is a daring addition to the French fashion house's current roster of superstars.

BLACKPINK Lisa is Louis Vuitton's Newest Brand Ambassador

Lisa initially gained prominence with K-pop phenomenon BLACKPINK in 2016, playing a pivotal role in reshaping global music culture and achieving widespread acclaim that propelled the K-pop movement worldwide. Her recent solo endeavors, including the successful launch of 'Rockstar' under her management company LLOUD Co. and RCA Records, underscore her versatile talent and unwavering commitment to artistic innovation.

Lisa's appointment as a Louis Vuitton Ambassador coincides with her thriving career in entertainment and fashion. Beyond her musical achievements, Lisa is poised to make a significant on-screen debut in HBO’s prestigious series, The White Lotus, Season 3, filmed in her native Thailand. Recognized for her cultural impact, Lisa received the esteemed Wattanakunathorn Award for promoting Thai culture on a global scale. At the heart of Louis Vuitton’s ethos—rooted in creativity and excellence—Lisa embodies a captivating spirit and charisma that align seamlessly with the brand’s values and vision.

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Nicolas Ghesquière expressed his excitement in welcoming Lisa to the Louis Vuitton family, praising her daring spirit and creativity in both music and fashion. Lisa’s role as a House Ambassador promises a dynamic partnership, celebrating innovation and pushing boundaries in artistry and style. Her evolution from K-pop sensation to a global cultural influencer underscores Louis Vuitton’s dedication to collaborating with visionary talents who redefine contemporary creativity.

See all of her campaign photos in the gallery below!

Photo Courtesy of Louis Vuitton

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