K-pop rules Facebook engagements in 2024: research firm | ABS-CBN
ADVERTISEMENT

Welcome, Kapamilya! We use cookies to improve your browsing experience. Continuing to use this site means you agree to our use of cookies. Tell me more!
K-pop rules Facebook engagements in 2024: research firm
K-pop rules Facebook engagements in 2024: research firm
ABS-CBN News
Published Jan 15, 2025 01:24 PM PHT
|
Updated Jan 15, 2025 02:23 PM PHT

Korean singer IU during the Philippine stop of her 'HEREH' concert tour, held at the Philippine Arena, June 1, 2024. Photo from EDAM Entertainment via PULP Live World/ABS-CBN News File(UPDATE) K-pop content generated high engagement among Facebook pages in the Philippines throughout 2024, a local research firm reported Wednesday, highlighting the industry's sustained popularity among social media-savvy Filipino fans.

Facebook recorded 34,195 K-pop-related posts on publicly available pages in the Philippines between January 1 and December 31, 2024, based on a social media scan, Capstone-Intel Corp. said in a press release.
Facebook recorded 34,195 K-pop-related posts on publicly available pages in the Philippines between January 1 and December 31, 2024, based on a social media scan, Capstone-Intel Corp. said in a press release.
These posts amassed 564,000 comments, nearly 1.8 million shares, and over 19 million reactions for a total engagement score of approximately 3.7 million, the firm added.
These posts amassed 564,000 comments, nearly 1.8 million shares, and over 19 million reactions for a total engagement score of approximately 3.7 million, the firm added.
The most engaging Facebook post from a Philippine news outlet came from Manila Bulletin, featuring K-pop singer IU covering "Pasilyo" by local band SunKissed Lola during her "HEREH" concert at the Philippine Arena. The post achieved an engagement score of 39,383.7.
The most engaging Facebook post from a Philippine news outlet came from Manila Bulletin, featuring K-pop singer IU covering "Pasilyo" by local band SunKissed Lola during her "HEREH" concert at the Philippine Arena. The post achieved an engagement score of 39,383.7.
The Philippine Star secured the second-most engaging post with an announcement about Blackpink's 2025 world tour (with a 37,565.7 engagement score), while ABS-CBN News ranked third with a post about SEVENTEEN member Jeonghan starting his mandatory military service on September 26 (31,897.5).
The Philippine Star secured the second-most engaging post with an announcement about Blackpink's 2025 world tour (with a 37,565.7 engagement score), while ABS-CBN News ranked third with a post about SEVENTEEN member Jeonghan starting his mandatory military service on September 26 (31,897.5).
ADVERTISEMENT
The fourth-most engaging post also came from The Philippine Star, featuring actress Ivana Alawi's younger sister Mona attending ENHYPEN's "Fate" concert (29,337.8). ABS-CBN News claimed the fifth spot with a post about SEVENTEEN member Jeonghan's military enlistment and Jun's plans to pursue acting in China (29,271.6).
The fourth-most engaging post also came from The Philippine Star, featuring actress Ivana Alawi's younger sister Mona attending ENHYPEN's "Fate" concert (29,337.8). ABS-CBN News claimed the fifth spot with a post about SEVENTEEN member Jeonghan's military enlistment and Jun's plans to pursue acting in China (29,271.6).
Other notable posts from ABS-CBN News included the announcement of three Filipinas joining the lineup of K-pop girl group UNIS (29,186.1), the dating news between actor Lee Jae-wook and aespa's Karina (24,740.5), and coverage of ENHYPEN's "fun meet" at the Mall of Asia Arena (22,430.6).
Other notable posts from ABS-CBN News included the announcement of three Filipinas joining the lineup of K-pop girl group UNIS (29,186.1), the dating news between actor Lee Jae-wook and aespa's Karina (24,740.5), and coverage of ENHYPEN's "fun meet" at the Mall of Asia Arena (22,430.6).
Other K-pop posts from news outlets that garnered significant engagement included the Philippine Star's video of a family from Laguna unboxing a new SEVENTEEN album (25,945.2) and Rappler's post about the final lineup of the girl group IZNA during the finale of their survival program "I-LAND 2" (22,411.4).
Other K-pop posts from news outlets that garnered significant engagement included the Philippine Star's video of a family from Laguna unboxing a new SEVENTEEN album (25,945.2) and Rappler's post about the final lineup of the girl group IZNA during the finale of their survival program "I-LAND 2" (22,411.4).
K-pop fans are known for their active engagement with social media posts about their favorite stars. In 2021, the Philippines ranked third among countries with the most K-pop fans active on X (formerly known as Twitter).
K-pop fans are known for their active engagement with social media posts about their favorite stars. In 2021, the Philippines ranked third among countries with the most K-pop fans active on X (formerly known as Twitter).
FROM THE ARCHIVES
ADVERTISEMENT
ADVERTISEMENT