ABS-CBN, Vice Ganda honored in Reader’s Digest awards | ABS-CBN
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ABS-CBN, Vice Ganda honored in Reader’s Digest awards
ABS-CBN has again been honored the Gold Trusted Brand Award at the Reader’s Digest Trusted Brand 2025 ceremony in Pasig City.
ABS-CBN has again been honored the Gold Trusted Brand Award at the Reader’s Digest Trusted Brand 2025 ceremony in Pasig City.
Kapamilya TV host Vice Ganda was also declared winner as the Most Trusted Entertainment and Variety Show Presenter.
Kapamilya TV host Vice Ganda was also declared winner as the Most Trusted Entertainment and Variety Show Presenter.
Meanwhile, ABS-CBN News anchor Noli de Castro was recognized as the Most Trusted Radio Presenter.
Meanwhile, ABS-CBN News anchor Noli de Castro was recognized as the Most Trusted Radio Presenter.
Reader’s Digest Group Advertising Director for Asia Pacific Sheron White several companies and personalities were honored for being among the trusted in the Philippines.
Reader’s Digest Group Advertising Director for Asia Pacific Sheron White several companies and personalities were honored for being among the trusted in the Philippines.
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This is the 27th year of the ’Trusted Brand’ awards and she highlighted the importance of trust in a business.
This is the 27th year of the ’Trusted Brand’ awards and she highlighted the importance of trust in a business.
“Trust is not just nice to have. It’s the foundation of every successful brand. It is the glue that holds your customer relationships together,” White said.
“Trust is not just nice to have. It’s the foundation of every successful brand. It is the glue that holds your customer relationships together,” White said.
She added that a product with a ‘trusted brand’ logo or sticker indicates the strong faith customers have put on a brand.
She added that a product with a ‘trusted brand’ logo or sticker indicates the strong faith customers have put on a brand.
The Reader’s Digest Trusted Brand award was commissioned to leading research company Catalyst Research and an online survey was done using several parameters.
The Reader’s Digest Trusted Brand award was commissioned to leading research company Catalyst Research and an online survey was done using several parameters.
ABS-CBN won gold in the TV Network category, while other brands won in categories like canned sardines, investment fund companies, life insurance, cooking oil, air conditioner, optical shop, drug stores, plasticware, pens, washing machines, natural food supplements, among many others.
ABS-CBN won gold in the TV Network category, while other brands won in categories like canned sardines, investment fund companies, life insurance, cooking oil, air conditioner, optical shop, drug stores, plasticware, pens, washing machines, natural food supplements, among many others.
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“You are the people’s choice awards as the population of the Philippines has voted for both the personalities and all the companies… You earned the trust of the masses and that’s no small feat. It means you’ve consistently delivered on your promises and you’ve treated your customers with respect,” White told winners during the awarding ceremony.
“You are the people’s choice awards as the population of the Philippines has voted for both the personalities and all the companies… You earned the trust of the masses and that’s no small feat. It means you’ve consistently delivered on your promises and you’ve treated your customers with respect,” White told winners during the awarding ceremony.
Vice Ganda, who was among the few personalities honored, sent a video message to thank the award body and his supporters for the trust given to him for several decades.
Vice Ganda, who was among the few personalities honored, sent a video message to thank the award body and his supporters for the trust given to him for several decades.
“Maraming salamat sa patuloy na nagtitiwala sa akin, sa Reader’s Digest, sa madlang consumers, sa madlang people, at sa lahat na aking pinakamamahal na little ponies. Mabuhay kayong lahat. Maraming maraming salamat,” said Vice Ganda.
“Maraming salamat sa patuloy na nagtitiwala sa akin, sa Reader’s Digest, sa madlang consumers, sa madlang people, at sa lahat na aking pinakamamahal na little ponies. Mabuhay kayong lahat. Maraming maraming salamat,” said Vice Ganda.
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