In the photo: BINI with Prifood Assistant General Manager Enrico Yap (middle) and Super Crunch Brand Manager Margaux Tabladillo (left) and Prifood Marketing Manager Jeffrey Roxas (right).

BINI, a group of eight talented and extraordinary women, has quickly become one of the most popular girl groups in the Philippines. With their unique personalities, they’ve taken center stage in the local music scene. From captivating songs to exciting collaboration with brands and other artists, BINI has captured the hearts of many Filipinos, solidifying their place as a powerhouse of talent and inspiration.

Since their explosive debut with the single “Born to Win” in June 2021, BINI has taken the music scene by storm, rising to prominence with chart-toppers like “Pantropiko” and “Salamin, Salamin.” Their high-energy performances and undeniable charisma have not only won the hearts of fans but also attracted numerous brand endorsements, amplifying their glamor and talent, which led them to become the Nation’s Girl Group.

A standout moment in their journey has been their partnership with one of Prifood Corporation’s snack brands, Super Crunch. This collaboration gave birth to the iconic brand song, “Super Crush”, which resonated with the sound palate of their fanbase, Blooms. This brand song has amassed an impressive number of streams on Spotify, and peaked at 31st on iTunes Philippines. Its equally successful Super Crush music video has also racked up a remarkable 5.6 million streams in just a year.

Super Crunch recently announced the renewal of their partnership with BINI. This year marked the exciting continuation of their collaboration, as both parties gear up to introduce fresh and innovative ventures for the upcoming months. Fans and spectators can look forward to more “snackakabaliw” moments, promotions, and exclusive content.

“We are proud to announce the continuation of our partnership with BINI. We are very happy to continue what we started last year with them, and we are grateful for the reception of the fans.” said Enrico Yap, Assistant General Manager of Prifood Corporation.

The talented girl group has successfully brought their extraordinary three-day concert, “Grand BINIverse,” to a triumphant close. In support, Super Crunch provided concertgoers with enjoyable snacks and set up a fun photobooth for them to capture their snackakabaliw memories to keep as Blooms.

Looking ahead, fans can anticipate the brand's support as BINI continues to explore new grounds, achieve even greater milestones, and continue to become trailblazers of the industry, amplifying their reach in the country alongside expanding their fanbase globally.

For more news on BINI, visit https://bini.abs-cbn.com