10 Under-The-Radar Filipino Beauty Brands to Support Now | ABS-CBN

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10 Under-The-Radar Filipino Beauty Brands to Support Now

Kate Paras-Santiago

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Updated Jun 08, 2023 08:30 PM PHT

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We live in a beauty-crazed world where we are influenced to buy new products daily. One scroll through TikTok or Instagram will definitely give you ideas on what to add to cart next—a nourishing lip oil, a pretty new blush, or an nth tube of lipstick!


We're heavily influenced by international beauty trends and brands, too, given that we're still obsessed with Korean, Japanese, and American cosmetics. While this still holds true, one can't deny the bustling local beauty scene, where plenty of under-the-radar beauty brands are thriving, thanks to great formulas, eye-catching packaging, and pocket-friendly prices. This month, we're shining the spotlight on 10 proudly Filipino makeup, skincare, and body care brands to support—ones that are at par with our international favorites! Swipe through the gallery below and start adding to cart:


Clocheflame - What immediately catches your attention is the stunning packaging, but let Clocheflame draw you in further with its cult favorite products like the All Around Flush 2.0, a multi-use vegan product in a pretty package! Experience Clocheflame through an array of products like pressed powder, bullet lippies, facial mist, and even a scented candle!SHOP NOW

GRWM Cosmetics - PETA-certified and vegan cosmetics brand GRWM (Get Ready With Me) has gained a steady following for its high-performance products, ranging from contour sticks, liquid lipsticks, bullet lipsticks, brow gels, setting powders, and much more. Packed in a minimalist, classy look, GRWM is ready to take over your vanity!SHOP NOW

Dr. Sensitive - This brand is known on social media for its viral All Day No Sebum Blur Powder, but it offers way more than that! They offer skin-loving products that don't break the bank (the Blur Powder is just P169), and promise results. Apart from this bestseller, try their other products such as the Niacinamide+Salicylic Acid bar soap, sheet masks, and serums! Good skin is just a few taps away!SHOP NOW

Faboulash - This has got to be one of the best, if not the best local false eyelashes brands we've discovered! It recently celebrated 7 years of giving us prettier eyes, and this time around, the brand has expanded to 40 lash styles plus tools! What we love about them is that they're extremely lightweight, flexible and easy to attach, and is handmade to boot! A definite must on our list! SHOP NOW

Squad Cosmetics - You'll be shocked to find out that these cosmetics are extremely pocket-friendly yet perform really well. Cruelty-free products such as Clay Pots blush, multi-purpose lip cream, and melon extract lip oil are just some of the must-tries from Squad. SHOP NOW

Kind Beauty - Still don't own a proper set of makeup brushes? This is your sign to finally invest! Local Brand Kind Beauty proudly offers a set of brushes for the makeup enthusiast in you! The Head in the Clouds v.2 collection takes you from foundation to contour to blush—the essentials you need for a complete look!SHOP NOW

The Good Alchemist - We can't stop raving about local skincare brand The Good Alchemist that boasts of uncomplicated formulas that deliver results! They specialize in products that are kind to sensitive skin, with a focus on probiotic skincare. For sun care, we're all for their Active Invisible Sunscreen with SPF 75 and finishes off really matte, but leaves skin looking healthy and protected!SHOP NOW

Isarog Beauty Botanics - All-natural body care brand Isarog Beauty Botanics prides itself in using Pili Oil, a superfood from Bicol, for its products. It's rich in Oleic Fatty Acid, also found in Olive Oil, Aragon Oil, Shea Butter. Treat your body to their line of bar soaps or hand and body lotion today!SHOP NOW

Klued - Yet another skincare brand to watch is Klued, which offers impressive products like 2% Salicylic Acid Gentle Cleanser, 0.5% Retinol Serum, Vit. C 15% Serum, Retinol & Bakuchiol Serum, and Double Oat Moisturizer. The brand's tagline says it all—'Combining knowledge and passion to the skin.'SHOP NOW

Cùco (Curated Colors) - This local brand boasts of being 14-free, meaning they are free of harmful chemicals typically found in traditional nail polish formulas. Cùco's first collection consists of 18 beautiful shades and have a great buildable formula that absolutely does not chip easily! We're obsessed! SHOP NOW

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