Ayala Land: Premium market growing in PH | ABS-CBN
ADVERTISEMENT
Welcome, Kapamilya! We use cookies to improve your browsing experience. Continuing to use this site means you agree to our use of cookies. Tell me more!
Ayala Land: Premium market growing in PH
MANILA - Ayala Land will continue to focus on the premium segment believing that more Filipinos are now earning more.
MANILA - Ayala Land will continue to focus on the premium segment believing that more Filipinos are now earning more.
The focus on the upscale market is also because of global uncertainties which are mostly affecting the middle or lower segment market.
The focus on the upscale market is also because of global uncertainties which are mostly affecting the middle or lower segment market.
At a press briefing following its Annual Stockholders Meeting, ALI President and CEO Anna Ma. Margarita Dy said most of their projects are for the premium segment.
At a press briefing following its Annual Stockholders Meeting, ALI President and CEO Anna Ma. Margarita Dy said most of their projects are for the premium segment.
With the country’s economy continue to grow, she believes many Filipinos have also become successful whether it be in their small or medium sized businesses or more remittances abroad.
With the country’s economy continue to grow, she believes many Filipinos have also become successful whether it be in their small or medium sized businesses or more remittances abroad.
ADVERTISEMENT
“We have confidence in the growth of affluence in the Philippines. We believe that wealth is actually being created in the Philippines,” Dy said.
“We have confidence in the growth of affluence in the Philippines. We believe that wealth is actually being created in the Philippines,” Dy said.
She said, “If you look at luxury car sales, its a 20% [higher] versus 2019 levels. If you look at our sales in Greenbelt, for example, we have 3 times the number of luxury brands in Greenbelt, almost 7 times sales since 2018.”
She said, “If you look at luxury car sales, its a 20% [higher] versus 2019 levels. If you look at our sales in Greenbelt, for example, we have 3 times the number of luxury brands in Greenbelt, almost 7 times sales since 2018.”
The global uncertainties are also pushing them to focus on the upscale market which is usually less affected by external challenges.
The global uncertainties are also pushing them to focus on the upscale market which is usually less affected by external challenges.
This is in contrast to middle or lower income segment which may put on hold purchase of property if there are economic issues.
This is in contrast to middle or lower income segment which may put on hold purchase of property if there are economic issues.
“Given that the middle market continues to have some challenges not just in terms of interest rates being stickier than what we would have wanted, as well as oversupply in particular segments in particular geography. Our focus on the premium segment will continue,” she added.
“Given that the middle market continues to have some challenges not just in terms of interest rates being stickier than what we would have wanted, as well as oversupply in particular segments in particular geography. Our focus on the premium segment will continue,” she added.
ADVERTISEMENT
They are also baking on government’s thrust to move the country to the upper middle income status by next year. They said this points out the growing affluence in the country.
They are also baking on government’s thrust to move the country to the upper middle income status by next year. They said this points out the growing affluence in the country.
“This is the kind of growth we are capitalizing on and gives us confidence in pursuing our growth plans,” said ALI Chief Finance Officer Augusto Bengzon.
“This is the kind of growth we are capitalizing on and gives us confidence in pursuing our growth plans,” said ALI Chief Finance Officer Augusto Bengzon.
Bengzon adds that aside from just pursuing premium projects, they are also pushing for more sustainable projects as well as sourcing funds from sustainable-linked bonds or financing. He said they intend to raise P55 billion this year and 60% of that amount will be through their sustainability linked financing program.
Bengzon adds that aside from just pursuing premium projects, they are also pushing for more sustainable projects as well as sourcing funds from sustainable-linked bonds or financing. He said they intend to raise P55 billion this year and 60% of that amount will be through their sustainability linked financing program.
ADVERTISEMENT
ADVERTISEMENT
