Celebrating Filipino flavors, tourism

Photo source: Mang Inasal

Filipinos enjoy eating flavorful meals. Filipino cuisine features a unique combination of multiple flavors in a single dish. In every bite, one may experience a blend of sweet, savory, spicy, and tangy notes, or even all of these flavors at once. While this approach may seem unusual, it creates a burst of taste that makes Filipino food both captivating and difficult to resist.

Each region, city, and municipality in the Philippines offers its own version of traditional dishes. Despite these variations, all regional interpretations preserve the essence of Filipino cuisine. Iconic dishes highlight the creativity and resourcefulness of the Filipino people. Filipino meals reflect the country's culinary heritage and cultural diversity.

This depth and variety make Filipino food more than just sustenance; it becomes a reflection of culture, family, and the joy of sharing meals with others which is why the Department of Tourism, in partnership with Mang Inasal has come up with a way to grow tourism in the country – to invite visitors to a meal that is irresistible.

Celebrating Filipino flavors and tourism

Mang Inasal and the Department of Tourism (DOT ) have announced their collaboration, formalized through a Memorandum of Agreement, to promote their "Love the Flavors, Love the Philippines" campaign, inspiring locals and tourists to explore the country's unique flavors.

"For more than 20 years, Mang Inasal has seen how our food creates lasting connections between tourists and their experiences in the Philippines," said Mike Castro, president of Mang Inasal. "This partnership with DOT excites us because it allows us to turn every meal into a reason for tourists to keep coming back. We look forward to making their trips more fun, memorable, and flavorful through Mang Inasal."

The partnership was officially launched at the DOT office in Makati City, with Mang Inasal executives and key representatives from the DOT, led by Secretary Christina Garcia Frasco, in attendance.

Photo source: Mang Inasal

"As DOT elevates the global competitiveness of Philippine tourism, we have remained true to who we are," said Secretary Frasco. "And what better partner for the DOT to have than a homegrown brand that has brought much pride to our countrymen for all that the brand has managed to accomplish these many years, and for the many stomachs that have been satisfied, hearts that have been made happy, and families that have come together at the table, enjoying a meal of Mang Inasal.”

As part of the "Love the Flavors, Love the Philippines" campaign, regional festivals will be highlighted to showcase gastronomy tourism to both locals and tourists. More exciting projects are set to be revealed in 2025 through the official online channels of Mang Inasal and the DOT.

Love the Flavors, Love the Philippines MOA Signing. Department of Tourism Secretary Christina Frasco and Mang Inasal President Mike Castro (center), joined by DOT and Mang Inasal leaders, at the recent "Love the Flavors, Love the Philippines" Memorandum of Agreement signing. Photo source: Mang Inasal  

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