SOLABC media launch at Seda Nuvali

The Laguna Chamber of Commerce and Industry, Inc. (LCCI), awarded Most Outstanding Chamber in South Luzon and the Philippines in 2024, is celebrating its golden anniversary by bringing together South Luzon’s brightest business minds, industry leaders, finest artisans, and innovators, at the 34th South Luzon Area Business Conference (SOLABC) on April 24 and 25, 2025 happening at the Enchanting Events Place in Enchanted Kingdom, Santa Rosa, Laguna. 

This landmark event, organized by the Philippine Chamber of Commerce and Industry (PCCI), and co-presented by Enchanted Kingdom, Seda Nuvali, Ayala Land, Inc., and Suzuki Incorporated Philippines, promises two days of unparalleled networking, trade opportunities, and business growth through a dynamic lineup of activities that include conferences, a trade fair and exhibits, a motor show, a golf tournament, and a fun 70s retro themed fellowship night to celebrate its 50th anniversary.

Sta. Rosa, Laguna mayor Arlene Arcillas

A destination for legacy brands and rising enterprises

Set to be the largest trade fair and business gathering in South Luzon, the 34th SOLABC aims to spotlight the region’s finest artisans, legacy brands, and innovative enterprises, while also providing a crucial platform for LGUs, entrepreneurs, and industry leaders to connect, collaborate, and together, drive economic growth.

SOLABC is a must-visit destination for those seeking the best of South Luzon’s artisans, makers, and legacy brands. The event will highlight handcrafted Filipino arts and crafts—from intricate embroideries and fine pottery to heritage textiles—made by startups and SMEs nurtured by the Department of Trade and Industry and the Department of Tourism. These enterprises, many of which have been passed down from the older to the younger generation, are part of the DTI’s efforts to preserve and sustain traditional craftsmanship while adapting to modern markets. The trade fair will also feature legacy brands—established companies in South Luzon that have shaped the region’s business landscape for years. These homegrown enterprises have thrived through generations, cementing their place in local and global markets—a testament to the deeper value of sustainability.

Beyond the marketplace, SOLABC is also a platform for businesses to connect with potential buyers, retailers, and investors, making it an essential stop for those looking to source quality Filipino products or collaborate with long-standing industry leaders.

Here's a sneak peek of the brands and products to expect from the upcoming SOLABC:

Shaping the future of business in South Luzon

SOLABC serves as a premier networking and learning event for business owners, executives, and entrepreneurs with conferences that will bring together thought leaders from top corporations as keynote speakers, paralleled with panel discussions from industry practitioners. 

The conference is set to deliver three insightful plenary sessions that business leaders, entrepreneurs, and policymakers won’t want to miss. Discussions will tackle key strategies for driving economic growth for business sustainability, enhancing infrastructure and logistics, modernizing businesses through digital transformation, and embedding sustainability in business models. Featuring industry experts and thought leaders, each plenary session will provide valuable insights and actionable strategies to help businesses thrive in an evolving economic landscape. These plenary sessions will serve as a catalyst for innovation, investment, and business growth in South Luzon and beyond, positioning the region as a premier investment hub.

With LCCI’s 50th anniversary as the backdrop, the 34th SOLABC is set to be South Luzon’s grandest and most influential business event of the year. Don’t miss this chance to network, learn, and grow your business.