5 Cutesy Filipino-Founded Makeup Bags You’ll Love to Carry Around | ABS-CBN

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5 Cutesy Filipino-Founded Makeup Bags You’ll Love to Carry Around

Chin Ann Obiedo

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Updated Jun 04, 2025 02:04 PM PHT

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Organizing has never looked this good! We scoured the internet and found five local brands that carry makeup bags that are as delightfully pretty as they are functional. Not only are they sturdy and made of high-quality materials and lots of love, but they’re also easy on the eyes. You’ll definitely want to bust these out when you travel with friends or just let them sit nicely on your vanity at home. Discover these five Filipino-owned makeup bags and our picks from each, and maybe you’ll be inspired to upgrade yours today:


Poche, shop here.

Created to be more than just a pouch, Poche was made with the intention of being your daily companion that not only holds your essentials but also an extension of the person who owns it. These bags were intentionally made to resonate with different styles, and resonate they do! Poche has some curated collections that are available year-round, so you’ll be sure to find one that tickles your fancy. From their Sorbet Edit, that’s really just the pouch incarnate of the terry towel in the yummiest colors, to the Teddy Series, that is water-resistant and gives you all the tactile comfort of your favorite teddy bear minus the inconvenience, there’s something for every occasion (or non-occasion!) in your life. Bonus: they also offer the Poche Edit if it’s a group affair, like a bridal shower or a brand collab you’re in the market for. They’ll craft your dream pouch from scratch— custom zipper, custom logo, custom size, and they can even source any fabric for you.

Our pick: Teddy Series pouches


Store It, shop here.

Store It’s founder, Jannie Ong, is a lifestyle journalist who not only wrote an article about the harmful rise of single-use waste in 2020, but she also did something about it.

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In her words, that story sparked an idea, “what if there were reusable, easy-to-clean pouches that didn’t just look good, but actually made life easier, too? What began as a small solution has grown into a Filipina-owned brand trusted and loved by a growing community.” The brand that came out of that thought is now owned by organized girls who value both function and aesthetic. Store It has made sustainability and organizing hot (especially with the new spicy colors in their new collection!,) and it is so beloved that the brand that only started online has made its way to Bratpack stores nationwide, in addition to their strong digital e-commerce presence.

Our pick: Cloud Organizer in Crimson and Burgundy

The Mini Cloud Organizer Keychain is the crowd favorite. Aside from being a cute accessory you can attach to your bag, it can hold some pocket-sized gizmos or makeup minis for a quick touch-up. But for more heavy-duty makeup organizing, our bias is the Cloud Organizer.


Yuenne, shop here.

Yuenne may be just a start-up brand, and it may also have just one product in its catalogue, but they do it excellently. Their Monogrammed Toiletry Bag or MTB is not only one of the chicest gifts you can give to a loved one, but it’s also a tasteful vessel to carry all your beauty essentials when you travel. The bag itself is so roomy, you can, as the name suggests, indeed even put your toiletries there. What’s cuter than matching monogrammed pouches for your makeup and skincare? You can opt for a classic, crisp look or be a little more playful with your bag, as you can choose the font and color of your MTB. 

Our pick: Monogrammed Toiletry Bag in Candyfloss (summer-exclusive color)



Love, Lilia, shop here.

Love, Lilia is powered by a one-woman team who officially started the brand in March 2024. But even with its singular-membered team, the brand has been to several bazaars in under a year and has been a great hit, selling 1,000 pouches according to the owner herself! 

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Our pick: Medium Pouch

She named the brand as a dedication to her mother, Lilia’s vibrant, colorful spirit, and to the inspiring women in her life. She says  “Love, Lilia” carries two meanings: “a desire for my mother’s name to be loved, and for every piece to feel like a love letter to our lovely customers”. Their playful designs are for those who want to express their individuality or simply show their love for the vibrant, colorful. Their pouches come in six sizes: Micro, Mini, Small, Medium, Large, XL, with lots of prints to choose from. 


The Tidy Concept, shop here.

The Tidy Concept’s Clarity Pouch is heaven-sent for those who want to see their stuff at a glance! The sleek, see-through organizer is the perfect catch-all container for your makeup must-haves. The bag comes in four hues and has a see-through cover, spacious interior, and a water-resistant silicone, dual zipper exterior.

While their Clarity Pouch is our star pick, their adorable Heart Bags (best for coins and a compact) and their Collapsibowl (the cutest way to store and microwave your food and snacks) are also worth checking!

Our pick: Clarity Pouch

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