Three Women. One Message. Tiffany’s Latest Campaign Is A Love Letter To Strong Women

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Three Women. One Message. Tiffany’s Latest Campaign Is A Love Letter To Strong Women

Randz Manucom

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In a captivating new campaign, Tiffany & Co. redefines modern strength through the lens of love and resilience. The iconic jeweler’s latest HardWear by Tiffany campaign stars three bold voices in film and art—Greta Lee, Mikey Madison, and Anna Weyant—each bringing their own raw, unfiltered perspectives on what it means to be strong.

Lensed by celebrated photographer and director Harley Weir, the campaign is more than just a showcase of jewelry. It’s an intimate meditation on the power of vulnerability, self-love, and the enduring strength of each woman.

Mikey Madison

Dressed in all-black—an aesthetic nod to timeless strength—the trio wears standout pieces from the HardWear line: bold gold chains, pavé diamond accents, and sculptural silhouettes that feel both industrial and luxurious. Mikey Madison, adorned in diamond-studded gold necklaces, earrings, and bracelets, offers a poetic take: “When I’m questioning my own power, I think of things that seem fragile, but aren’t.” Her words underscore the core theme of the campaign—true strength doesn’t always roar.

Greta Lee

Greta Lee, known for her fearless yet tender screen presence, speaks to the quiet force of unconditional love: “When a family’s love is unconditional, loving yourself is inevitable. Where love goes, strength follows.” The sentiment is powerful, and so is the jewelry she wears—layered gold and diamonds that glint like armor.

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Anna Weyant

For artist Anna Weyant, strength is found in joy, even when it’s hard-won: “I believe the people who hold onto joy, through everything, are the strongest people alive.” It’s a philosophy that mirrors the enduring design of the HardWear collection—pieces that are elegant yet unflinching, just like the women who wear them.

Rooted in the spirit of New York City, the HardWear collection is one of Tiffany & Co.’s most iconic modern designs. Inspired by the energy and edge of the city’s industrial architecture, the collection features bold gauge links, striking silhouettes, and an effortless blend of strength and sophistication. Crafted in 18k gold and often accented with pavé diamonds, each piece—whether it’s a chunky bracelet or a refined necklace—embodies a powerful duality: elegant yet unapologetically fierce.

With this campaign, Tiffany & Co. continues to push the boundaries of fine jewelry storytelling, reminding the world that strength, like love, comes in many forms—and sometimes, it’s draped in gold.


Tiffany & Co. in the Philippines is available at Greenbelt 3, Solaire Resorts & Casino, and NuStar Cebu

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