The Making Of A Legend: Re-Meet The Gucci Bamboo 1947 | ABS-CBN

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The Making Of A Legend: Re-Meet The Gucci Bamboo 1947

The Making Of A Legend: Re-Meet The Gucci Bamboo 1947

Randz Manucom

 | 

Updated Mar 20, 2025 01:04 PM PHT

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Some handbags make for great accessories. Others? They’re legends. The Gucci Bamboo 1947 is one such legend—a design born out of innovation, mastered by artisans, and embraced by Hollywood’s elite. What started as an experimental use of bamboo in post-war Italy has grown into an enduring fashion statement, proving that true style is, indeed, timeless.  

Vintage campaigns of the Gucci Bamboo bags


A Handbag With a Story

Initial design iterations of the Gucci Bamboo 1947 still hold a lot of its design elements today

Flashback to 1947: Italy was recovering from World War II, and materials were scarce. Gucci artisans, always ones to think outside the box (or, in this case, the bag), turned to bamboo—a lightweight yet durable material—to craft a curved handle that would become an emblem of the brand. Inspired by Guccio Gucci’s son’s collection of bamboo walking sticks, the design took shape in the form of a saddle-inspired handbag.  

Little did they know, they had just created a fashion phenomenon. The Bamboo Bag quickly found its way into the hands of Hollywood’s biggest stars, cementing its status as a must-have luxury piece. Decades later, it remains one of Gucci’s most iconic creations, seamlessly transitioning from era to era without ever losing its allure.  


From Classic to Contemporary: The Evolution Across Creative Directors

Various Gucci creative directors did their own take on the iconic bag. Case in point: Tom Ford's 2003 version (left) and Alessandro Michele's take (right)

Like any great fashion piece, the Bamboo 1947 has evolved while staying true to its roots. Under Tom Ford’s reign, the bag was reimagined with sleek new silhouettes. Frida Giannini refined it for modern tastes, and Alessandro Michele turned it into a bold, artistic statement. Now, under Creative Director Sabato De Sarno the Bamboo 1947 takes center stage once again in Gucci’s Spring/Summer 2025 collection in modernized iterations—proving that great design only gets better with time.  

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Sabato de Sarno's Spring/Summer 2025 take on the Gucci Bamboo bag definitely is modernized, cool, and very "now"


The Art of Craftsmanship

Each Bamboo 1947 bag is meticulously crafted using techniques passed down through generations of artisans. The process starts with cutting premium leather into precise shapes, followed by skilled stitching and assembly. Then comes the pièce de résistance: the bamboo handle.  

Due to the bamboo's perfect imperfections, each Bamboo bag is truly unique

Crafting the signature curved bamboo handle is an art in itself. First, artisans select flawless bamboo stalks, which are then softened and shaped over an open flame by hand—yes, by hand! After being lacquered and baked to perfection, each handle takes on its signature golden-brown sheen. Because this process is done individually, no two handles are ever exactly alike—a testament to the uniqueness of Gucci’s craftsmanship.  


Designed for Every Occasion, And Every Wearer

With its sleek curves, timeless structure, and impeccable functionality, the Bamboo 1947 is a bag that fits effortlessly into any wardrobe. Whether carried by hand, worn over the shoulder, or styled as a crossbody, it’s as versatile as it is elegant. Inside, a well-organized interior ensures that fashion meets function—because luxury should always be practical, right?  

Lupita Nyong'o and Miley Cyrus carrying their Gucci Bamboo 1947 bag

Available in a range of sizes and materials, from classic leather to exotic finishes, there’s a Bamboo 1947 for every occasion—be it a red carpet event or a casual Sunday brunch. Some stars who grew fascination with the piece include Miley Cyrus. Lupita Nyong’o, Jessica Chastain, and Gigi Hadid.

Jessica Chastain and Gigi Hadid making the Gucci Bamboo 1947 bag their own


A Legacy That Lives On

More than just a bag, the Gucci Bamboo 1947 is a symbol of heritage, innovation, and timeless elegance. Its original design remains virtually unchanged since its debut, yet it continues to feel fresh and modern with each new iteration. With every decade, every collection, and every creative director, the Bamboo 1947 proves that some icons only get better with age.  

So whether you’re a fashion history buff, a lover of fine craftsmanship, or just someone who appreciates a good handbag—this is one piece that’s worth the investment.  

After all, legends never go out of style.  


The Gucci Bamboo 1947 is available at Gucci Philippines in Greenbelt 4, Shangri-La Plaza Mall, and NUSTAR Cebu

Photos courtesy of Gucci

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