'It’s now or never': Sarah G officially launches own makeup line | ABS-CBN

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'It’s now or never': Sarah G officially launches own makeup line

'It’s now or never': Sarah G officially launches own makeup line

Shiela Reyes,

ABS-CBN News

 | 

Updated Jun 02, 2019 04:16 PM PHT

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MANILA – “It’s now or never.”

This was Sarah Geronimo’s statement when asked why she decided to finally launch her own makeup line and joined the likes of Kris Aquino, Anne Curtis, Vice Ganda and Nadine Lustre, among others.

“It’s a trend now. Kumbaga mas may lakas na ng loob yung mga celebrities to launch their own makeup line, mas may credibility na,” she told ABS-CBN News in an exclusive interview on Friday.

“Halos lahat na yata may knowledge na when it comes to makeup… So sabi namin why not launch my own?” the singer-actress added.

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Pop Studio is the brainchild of Geronimo and iFace Inc., the same company that brought Lustre’s Lustrous collection.

On how she contributed to its conceptualization, Geronimo said: “Humingi kami ng tulong sa mga industry experts to produce itong products namin para good quality. I made sure na hands on talaga ako kasi mahilig ako mag makeup. Kumabaga it represents me,” she said.

Geronimo also said she wanted to have a personal touch in the cosmetics products named after her.

“Dahil singer po ako, we decided na yung theme ng make up namin is related to music. Kung makikita niyo yung packaging, parang CD player, may musical notes na naka-design. Yung name, Hits, Duets, Covers, Harmony, Notes,” she said.

The Pop Studio collection features “two-of-a-kind” products such as blush with contour, day and night eyeshadow palette, brow pencil with mascara, foundation stick with liquid concealer, and matte lipstick with lip balm, to name a few.

With this new collaboration, Geronimo believes every woman could look good without overspending on makeup.
Here’s a look at some of Pop Studio products:

Pop Studio's Instagram
Pop Studio's Instagram
Pop Studio's Instagram
Pop Studio's Instagram
Pop Studio's Instagram

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