Pinoy Interactive Entertainment Channel—or PIE Channel, for short—is here to give the traditional TV-viewing experience a digital upgrade.

At the launch of the new channel this week, the heads of ABS-CBN, Kroma, and 917Ventures introduced their slate of programs, all the way from PIESILOG at 7 a.m., which brings relevant information, inspiring stories, and positive energy to viewers; BARANGAY PIE at noon, ready to accompany you on your lunch break; to PIEGALINGAN at 4 p.m., a different kind of talent variety show that aims to celebrate the uniqueness of contestants not usually highlighted on TV.

Meet the new personalities and faces ready to accompany you for tons of interactive fun on PIE Channel!

The rest of the shows on PIE Channel include: the classic “Pera o Bayong” that gives away prizes every hour; “Palong Follow,” where viewers will work together to find the Philippines’ next big digital content creator; PIE Night Long, which features modern Pinoy stories “where you can share your views and feelings and be involved in the storytelling process”; and “UZI,” the country’s first interactive teleserye, viewers have a say on what happens next and write the story together.

To celebrate the launch, PIE is giving away P10 million in cash prizes to viewers for three months, starting from its launch date—that’s next week, on May 23. Be engaged with the shows and join the games, and you may just get the chance to win.

The channel will also launch its official song and station ID on May 22, featuring artists KD Estrada, Alexa Ilacad, P-POP girl group BINI, Renee Dominique, and John Roa.

“Filipinos long for collective fun, and PIE hopes to fill that gap. On PIE, those who watch become not just viewers but a well-engaged community that plays an active role in storytelling, game shows, and talk shows. Whether on their TV sets, laptops, desktops, or mobile devices, PIE is accessible to Filipinos who want to try a new way to consume—and play with—the shows they love,” said KROMA Entertainment Chief Executive Officer Ian Monsod on Wednesday.

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“Here at PIE we are excited to introduce to you a new kind of viewing experience that combines the strengths of content and technology. We designed our shows for the young and young-at-heart! We made our programs interactive so viewers can participate through TV and mobile devices because we believe that they are integral slices of the PIE. Get ready for 21 hours of fun game shows, talent and variety programs, series, and talk shows every day in this new entertainment channel,” said Cory Vidanes, ABS-CBN Chief Operating Officer of Broadcast.

PIE, the Philippines’ first multiscreen, real-time interactive TV channel, brings together BEAM, 917Ventures, tradigital entertainment company KROMA, and the country’s leading storyteller and content creator ABS-CBN. It starts airing on May 23, from 5 a.m. to 2 a.m. daily, accessible to 11 million digital TV households in Metro Manila, Cebu, Davao, Iloilo, Zamboanga, Naga, Baguio, and nearby provinces through partner station BEAM.

Find the PIE channel by scanning your digibox, watch via its website pie.com.ph, YouTube (http://youtube.com/iampieofficial) or via Sky Cable Channel 21. You can also watch PIE live on GCash GLife beginning May 28, 2022. Follow PIE (@iamPIEofficial) on Facebook, Twitter, Instagram and TikTok for updates.