Where are the pretty girls at? Buckle up rubies! Jennie’s new single 'Mantra' is out now, and she’s diving into as many beauty categories as possible. It’s been a year since we’ve seen her showcase her musical excellence with “You & Me”. This time, Jennie and her music label Odd Atelier played with hues of clean white, sexy black, vivid-blonde, baddie vibes, and even a vintage aesthetic—all emphasizing her beauty and journey as a musician or in Jennie’s own lyrics, “pretty girls’ mantra.'

We are well aware how Jennie, as the IT girl of the 3rd generation of K-pop has always served looks–we love seeing her slay everything she wears whether it be clothing or makeup. While she continues to dominate the scene, this music video gave us fresh inspiration we needed. Thanks to the dynamic looks that match every beat and vibe, we were able to round-up a lineup of new 'pretty girl' looks to bookmark for our next makeover. Keep scrolling!

Clean Glam

At the beginning of the music video, the focus is drawn to her eyes. We notice that she often showcases smoky eyeshadows in her previous looks. This time, however, she departs from that by embodying a clean look for the intro, opting for glittery lids, with just a natural coat of mascara. Everything complements her soft Korean features.

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Layered Blonde

“Mix me with the drama” was her line while owning that blonde layered cut with bangs. Though the line screams dramatic, her blush was just in sheer finish, and mascara averagely coated to amplify her cat-eye shape more. The look was finished with a rosy pink lipstick. We also adore how her contact lenses matches her overall presence.

Sleek Blonde

Seems like Jenny is in love with blonde hair right now, which was also seen on her recent looks at Paris Fashion Week. Before and during the chorus, Jenny had her blonde hair straightened out, and also parted the bangs to the side, just to serve the baddie essence of the lyrics well. She also switched up her makeup going from soft to bold, sharp, and defined contour.

Baddie Vibes

On the bridge, Jennie departed from all the vivid hues and turned them into something sultry and sensational. The long sleek black hair in full bangs screams perfection! She also showcases a blush blindness moment on this one, along with glossy lips, featuring everything in light and pastel shades to fully imbibe the bad girl vibes.

Fiery Curls

After sporting straight blonde and black hairstyles, Jennie is now embracing beautiful curls. If this is your first time seeing her with this kind of hairstyle, you would probably endear her magnetic charm. This look definitely reshaped our beauty perceptions from the Jenny we know, and even Rubies would agree—it’s a refreshing look from her! Seamlessly enhancing her sexy aura, this makeup look is perfectly complemented by gray contact lenses. All of it truly accentuates the 'hotness mantra' Jennie has always had throughout her career.

In just one music video, Jennie gave us a literal beauty feast to enjoy every time it crosses our feeds. She served it all—layered cuts and clean glam to sleek bangs and soft curls. Her definition and depiction of beauty statements continue to grow and evolve over time. She always exceeds expectations, and we can’t wait for more iconic beauty moments from her in the future!

Banner photos via @jennierubyjane

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