It's no surprise that even after the pandemic, online shopping and eCommerce in general has cemented its spot in our lives. The convenience of having everything we need at the tip of our fingertips is something we can't live without anymore. But the experience doesn't stop at just selecting an item you want to buy, adding it to cart, and waiting for it to be delivered to your home. These days, being online has allowed us to expand our lives virtually—from connecting with friends, conducting business, and upgrading our knowledge, thanks to reliable, credible key opinion leaders.

This month, Southeast Asia's pioneer eCommerce platform Lazada launches their latest campaign 'Add to Cart. Add to Life.', alongside the launch of LazLive+, a curated interactive live content series that brings together recognizable, authentic, and trusted experts to share fresh tips and skills with shoppers!

Add to Cart. Add to Life.

LazLive+ episodes connect shoppers with new ideas and experts from all walks of life, through cooking demonstrations, styling know-how, gaming tips, fitness motivation and more. Shoppers will get to interact real-time through the voting and chat functions with their favorite key opinion leaders including food content creator and entrepreneur Erwan Heusaff who will add flavor to life, fashion icon Solenn Heussaff-Bolzico who will add kikay to life, and gamer, streamer​ and entrepreneur​ Alodia Gosiengfiao who will add GG to life. LazLive+ will have 3 episodes featuring Solenn, Erwan, and Alodia from July 27 to 29 and will stream once a week every Wednesday at 7PM starting August 3 to September 28. Coupled with exclusive deals and entertainment that Lazada brings to the fingertips, shoppers can also create more fulfilling moments, big and small, that will enrich their lives and those around them.

“As Southeast Asians continue to add to cart, we want to be that bridge that connects our customers to opportunities that add to life. For us, it’s not just about buying a pan; it’s about owning a pan to add amazing flavours to a delicious meal for loved ones. Likewise, it’s not just about buying a skipping rope; it’s about adding fitness and health to one’s daily routine. Whether it’s a new hobby, honing a skill, creating a more comfortable home or a new look with a style makeover, every product on Lazada has the potential to be the launchpad for enhancing abilities and value-adding to our consumers’ lives,” said Marcus Chew, Chief Marketing Officer, Lazada Group. “LazLive+ will also be a great source of inspiration for shoppers with its unique blend of shoppertainment and shop-spiration content, that will enable consumers to discover and unlock new passions and possibilities in their lives, thanks to the experts.”

Catch your next much-needed beauty lesson, only on LazLive+!

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