Sustainability - Sustainability will no longer be a just a buzz term, but a principle to live by moving forward. Rethinking your carbon footprint is the norm, and in beauty, brands will further push the cause—in packaging, formulation, and even in distribution. Your favorite brands will introduce even more refillable options, to strengthen the cause for less plastic waste.Photo by ika dam on Unsplash
Product Efficacy & Frugality - Just because it's trendy doesn't mean you have to have it. Consumers will more likely to be inclined to buy a product for its efficacy and formulation, as well as value for money. With the pandemic causing long-term financial effects, frugality will still be on people's minds.Photo by Braňo on Unsplash
The Basics - Being 'basic' no longer connotes something negative. If one decides to stick to basics in his or her beauty routine, then that simply means lessening the fuss, and sticking to simple products that work, and have worked for them in the past. Consumers will find no shame in shopping for beauty needs in drug stores and supermarkets, too.Photo by Sara Scarpa on Unsplash
Beauty & Wellness Hybrid - “As the hunger for more efficient and potent products and treatments grows, consumers will look further to find proof that their money is being well-spent. Potential developments from beauty brands could come from the emergence of genetic sequencing and advances in diagnostics and wearable devices. Expect to see major opportunities stemming from hormones, health risk and diagnosis, 3D printing, personalised vitamins and supplements, and gene editing. Meanwhile, synthetic biology technologies are finally maturing, offering a way for almost anything to be manufactured competitively and sustainably. The beauty industry must learn to use this technology to develop new products and processes, improve existing ones and reduce costs to remain competitive in the future.”—KinShen Chan, Senior Beauty and Personal Care Analyst, South APAC (Mintel)Photo by Jernej Graj on Unsplash
Metaverse Beauty - As we continue to live in a digitized world, the merging of real life and the Metaverse seems apparent. Brands and content creators will further explore this avenue for reaching consumers in a fresh new way. Online shopping quickly became the norm due to the pandemic, and will continue to make for a huge avenue for brands' selling points. Expect to see more Virtual Reality (VR) executions, avatars, and ventures into the Metaverse. Digital influencers like Shi of Shiseido (in photo) welcome us into the new digital age.@futureis.shi
Total Self-Expression - As beauty content creators flourish, the age of total self-expression takes place. Individuals will be empowered to express their beauty skills freely—with a focus on expressing them digitally. Inclusivity and creativity will be celebrated further, encouraging consumers to pursue their own unique take on beauty.Photo by Sean Patrick on Pexels
Vintage Beauty - Swear by your mom's Pond's Cold Cream? How about that trusty tub of Vaseline Petroleum Jelly for chapped lips? Vintage beauty makes a comeback as tried-and-tested beauty finds prove to stand the test of time. Bust out the bestselling Maybelline Great Lash Mascara, and start rummaging through your perfume cabinet for the likes of CK One or The Body Shop's White Musk—they'll be nostalgic in a good way!Beachcombing Magazine