Fil-Am content creator Bretman Rock becomes brand ambassador of Beyonce’s hair care line | ABS-CBN
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Fil-Am content creator Bretman Rock becomes brand ambassador of Beyonce’s hair care line
Fil-Am content creator Bretman Rock becomes brand ambassador of Beyonce’s hair care line
Toff C.
Published Feb 25, 2024 05:03 PM PHT
Filipino-American content creator Bretman Rock penned a message for Beyonce after he became a brand ambassador for the singer's hair care line Cécred.
Filipino-American content creator Bretman Rock penned a message for Beyonce after he became a brand ambassador for the singer's hair care line Cécred.
"Y'all this woman means soo much to me 🥰❤️ She taught me that I’m a #1 Diva ✨ and that Pretty Hurts 💐 not only did she teach me that I’m Irreplaceable, but she also taught this immigrant boy my Lefts and rights 🤪 cuz 'everything you own in the box to left,'" Bretman posted on his Instagram page.
"Y'all this woman means soo much to me 🥰❤️ She taught me that I’m a #1 Diva ✨ and that Pretty Hurts 💐 not only did she teach me that I’m Irreplaceable, but she also taught this immigrant boy my Lefts and rights 🤪 cuz 'everything you own in the box to left,'" Bretman posted on his Instagram page.
The content creator remarked that it's very meaningful for him to represent Beyonce's brand.
The content creator remarked that it's very meaningful for him to represent Beyonce's brand.
"It means so much to me to be able to be in her presence and to be a part of @cecred.. Growing out my hair has been such a sacred journey personally bc I started growing it out when my dad passed, bc he was always a man with long hair.. and 2 years later my hair is a MODEEEL yuh ! Love you @beyonce 🐝," he wrote.
"It means so much to me to be able to be in her presence and to be a part of @cecred.. Growing out my hair has been such a sacred journey personally bc I started growing it out when my dad passed, bc he was always a man with long hair.. and 2 years later my hair is a MODEEEL yuh ! Love you @beyonce 🐝," he wrote.
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In an interview with Essence, Beyonce shared her journey in creating her hair care brand.
In an interview with Essence, Beyonce shared her journey in creating her hair care brand.
"This business was led by heart and passion, not by a business plan. We went above and beyond to make decisions based on results and the absolute best science. And better results meant more investment in quality products," Beyonce said.
"This business was led by heart and passion, not by a business plan. We went above and beyond to make decisions based on results and the absolute best science. And better results meant more investment in quality products," Beyonce said.
The singer turned entrepreneur added: "Every hair texture deserves testing, research and development. Black women in general are the last to be included in testing. We are often prescribed things based on studies we were not included in. It’s bigger than me, or hair. Now we have created something that celebrates healthy hair for all women, including us. I’m always honored to invest in us."
The singer turned entrepreneur added: "Every hair texture deserves testing, research and development. Black women in general are the last to be included in testing. We are often prescribed things based on studies we were not included in. It’s bigger than me, or hair. Now we have created something that celebrates healthy hair for all women, including us. I’m always honored to invest in us."
Bretman rose to popularity in 2015 after his makeup vlogs went viral online.
Bretman rose to popularity in 2015 after his makeup vlogs went viral online.
In 2017 he was recognized by Time magazine as one of the "30 Most Influential Teens." He was also honored as part of Forbes "30 Under 30 Asia – Media, Marketing, & Advertising" list in 2018.
In 2017 he was recognized by Time magazine as one of the "30 Most Influential Teens." He was also honored as part of Forbes "30 Under 30 Asia – Media, Marketing, & Advertising" list in 2018.
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He also bagged the "Breakthrough Social Star" award at the 2021 MTV Movie and TV Awards.
He also bagged the "Breakthrough Social Star" award at the 2021 MTV Movie and TV Awards.
In June 2023, Bretman graced the cover of Vogue Philippines.
In June 2023, Bretman graced the cover of Vogue Philippines.
"I just wanna say [that] this is Vogue Philippines' first Pride cover. This is my country's Vogue Philippines first Pride cover and to be a part of it––not even like a part of it, I am in it. Literally, I am the front cover,” he posted on social media.
"I just wanna say [that] this is Vogue Philippines' first Pride cover. This is my country's Vogue Philippines first Pride cover and to be a part of it––not even like a part of it, I am in it. Literally, I am the front cover,” he posted on social media.
He added: "It’s such a big deal, it’s truly a big deal and I really wish, I hope that every brown queer kid gets to have their own Vogue cover one day cause every queer kid deserves to feel like this."
He added: "It’s such a big deal, it’s truly a big deal and I really wish, I hope that every brown queer kid gets to have their own Vogue cover one day cause every queer kid deserves to feel like this."
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