Alpha Gen, next frontier after Gen Z, tough to crack: researcher
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Alpha Gen, next frontier after Gen Z, tough to crack: researcher
ABS-CBN News
Published Aug 20, 2019 09:40 AM PHT
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Updated Aug 20, 2019 10:00 AM PHT
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Market researchers are tapping more into the "Alpha Gen," or those born in 2010 or later. This emerging market segment grew up with YouTube and have short attention spans, according to Synergy Market Research.
Market researchers are tapping more into the "Alpha Gen," or those born in 2010 or later. This emerging market segment grew up with YouTube and have short attention spans, according to Synergy Market Research.
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