This initiative pushes for empowerment of Pinoy youth through basketball | ABS-CBN

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This initiative pushes for empowerment of Pinoy youth through basketball

ABS-CBN News

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"Project Bola" pushes for youth empowerment through basketball. Handout photo

MANILA, Philippines – "Project Bola" was recently launched to empower young hoops enthusiasts in the Philippines.

An initiative pushed by fantasy sports platform Daily Fantasy and their partners, world-renowned sports equipment brand Molten and basketball community group UBTG (United By The Game), "Project Bola" seeks to provide Filipino youth with the tools they need to develop their skills and build a love for the game.

For the organizers, this would also strengthen the sport’s presence in the country.

"Our goal is to provide the best possible experience for both our fantasy sports users and the communities we serve. Just as Molten sets the standard for sports equipment and UBTG uplifts the grassroot basketball scene, we at Daily Fantasy are committed to enhancing the overall sports experience by offering exciting, engaging, and rewarding platforms for fans," said Daily Fantasy brand manager Carlos Molina.

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The basketball distribution activity has visited communities in Tondo, Taguig City, Pasig City, Quezon City, Caloocan City, and Rizal throughout the holiday season, and is set to continue in communities both within and outside Metro Manila, including Pampanga, Bulacan, Quezon Province, and Batangas in the futures.

As part of its holiday initiatives, Daily Fantasy is also introducing exclusive promotions for its users. From November 25 to December 31, 2024, players can access a special promo code for free gameplay. Additionally, from December 13 to December 24, 2024, users have the chance to win exciting prizes, including NBA City Edition Jerseys, Nike basketball shoes, and New Era Caps.

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