After winning NBA title and Olympic gold medal, Boston's Tatum launches new shoe | ABS-CBN

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After winning NBA title and Olympic gold medal, Boston's Tatum launches new shoe

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The colorways of Jayson Tatum's latest signature shoe. Handout/Jordan BrandThe colorways of Jayson Tatum's latest signature shoe. Handout/Jordan Brand

MANILA -- Boston Celtics star Jayson Tatum is immortalizing his eventful 2024 with his latest signature shoe, the Jordan Tatum 3.

The 26-year-old Tatum is coming off a career-year that saw him lead the Celtics to the 2024 NBA championship, earn All-NBA First Team honors, and win an Olympic gold medal with Team USA in the Paris Summer Games.

According to a statement from the Jordan Brand, Tatum's latest shoe is "the result of Jayson's extensive collaboration with Jordan Brand’s footwear designers, who met his needs with a shoe that feels broken in right out of the box, and adapts to the foot without restrictions or pressure."

Like the Tatum 2, the new shoe also features the name of Tatum's son, Deuce, on the inside of the tongue opposite the player's logo. His jersey number 0 is included on the heel, along with unique sayings on the heel tabs, specific to each colorway. 

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The silhouette of the Tatum 3 was first revealed via the NBA 2K25 cover and during Tatum's summer tour of China, where he teamed up with fellow Jordan Brand athletes Luka Dončić, Zion Williamson and Paolo Banchero.

The Tatum 3 will be available globally on jordan.com and select retailers on October 10. 


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