The Olympic and Paralympic torches will each travel in a custom-made Louis Vuitton trunk this summer, thrusting the historic luggage maker into the heart of the Games, thanks to a sponsorship deal between its owner, and the event.

Louis Vuitton has also made trunks to house the medals -- one for the Olympics and another for the Paralymics -- that open up into prominent display cases, with dozens of drawers, each holding three medals.

The world's largest luxury label -- known for flower-shaped monograms and checkered tote bags -- unveiled the trunks in the workshops where they were made, just outside of Paris on Wednesday (March 25).

Louis Vuitton has been making trophy trunks since 1988, raising the visibility of the French brand by tying it to popular sports events, like the Rugby World cup held in France last year.

As part of its 150 million euro sponsorship deal with the Paris Olympics, several LVMH brands are involved in the sporting event, including the Place Vendome jeweler Chaumet, which designed the medals and the upscale menswear label Berluti, designer of the uniforms for the French teams.

The Olympic games kick off on July 26, followed by the Paralympics on August 28 -- with ceremonies that are watched by millions of people across the world.

 (Production: Woo)