Dennis Gaviola

Article (news)

Arthur Fuentes

ABS-CBN News

SINGAPORE – People will soon be able to use artificial intelligence agents to book hotels, flights, and even buy things online, according to digital payments giant Visa.As more and more people use generative AI chatbots to plan trips, hunt for bargains, and search for hard-to-find items online, the next big leap in e-commerce is getting AI agents to lock in purchases and pay on behalf of consumers, Visa officials said.“What&#x27;s the next step? You need to purchase. So, agentic commerce comes here, wherein now, we will also allow the purchase of it [products and services],” said Visa Philippines Country Manager Jeffrey Navarro during an interview on the sidelines of the Singapore Fintech Festival.The company said its platform, dubbed Visa Intelligent Commerce, is expanding across the Asia Pacific region, which will soon allow AI agents to transact using Visa’s 4.8 billion credentials at millions of merchant locations worldwide.“This means consumers could simply instruct their AI agent to book travel or buy movie tickets, and have the entire purchase executed securely – a seamless experience backed by Visa’s network and safeguards,” the company said in a statement.Agentic shopping has drawn a lot of interest and positive response from consumers based on research done by the company, according to Visa Asia Pacific President Stephen Karpin.“The research we&#x27;ve done in Australia and the United States, for those who are using a LLM-based chatbot… the majority of them are interested in empowering an agent to finish that loop that you just saw,” Karpin said during a briefing with journalists and partners.Another Visa official, meanwhile, acknowledged that while many consumers will still want to do their own shopping, they may want an intelligent agent to do “routine shopping.”“Think of the agent as your trusted concierge. Anything you want to delegate to a concierge will sort of automatically lend itself to that,” said TR Ramachandran, Visa Asia Pacific’s Head of Products and Solutions.The Visa Intelligent Commerce platform also has a security feature called Trusted Agent Protocol, which lets merchants recognize and verify trusted AI agents with genuine commerce intent. This lets it distinguish legitimate agents from malicious bots, and helps maintain visibility of the consumer behind the agent, Visa said.“With Visa Intelligent Commerce and its cornerstone, Trusted Agent Protocol, Visa is connecting consumers, AI agents and merchants through secure, scalable solutions. This ensures every interaction is verified and transparent, empowering all parties of the purchase to embrace this future with confidence,” Ramachandran said.  Visa said it plans to launch Visa Intelligent Commerce pilots across Asia Pacific by early 2026 as regulatory and ecosystem readiness advances.“So, with this one, we will work with clients, including the regulator,  (so) that they are comfortable with the whole model before any rollout in the market,” Navarro said.“We have an obligation to our consumer, to the regulator, to the partner, that whatever systems we roll out would always be secure and reliable,” he added.

Consumers may soon tell their AI agent to book travel or buy movie tickets, and have the entire purchase executed securely, Visa said.

Consumers may soon tell their AI agent to book travel or buy movie tickets, and have the entire purchase executed securely, Visa said.

Are people ready for AI to do their shopping? Visa unveils vision for ‘agentic commerce’

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Are people ready for AI to do their shopping? Visa unveils vision for ‘agentic commerce’

Arthur Fuentes,

ABS-CBN News

Published Nov 14, 2025 01:01 AM PHT

Read More:

Singappore Fintech Festival

Visa

agentic shopping

agentic commerce

AI

online shopping

e-commerce

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