MANILA — The Philippine Hairdressers Association (PHILHAIR), led by its president, Ricky Reyes, on Tuesday officially launched the Health-Beauty Caravan 2025 in collaboration with SM Supermalls, the Philippine Red Cross, the Philippine Cancer Society, and the Metro Manila Mayors' Spouses Foundation on Tuesday.

The grand launch at the Fashion Hall of SM Megamall marked the start of a nationwide initiative aimed at promoting health and beauty across the country.  

The Philippine Red Cross and the Philippine Cancer Society will spearhead the health-focused initiatives, while the Metro Manila Mayors' Spouses Foundation will support beauty-related activities.

Well-Hair and Bioreach were also named as the official beauty partners of the event.

The caravan will feature a series of health and beauty events, including seminars on the latest beauty products and competitions in various categories. Beauty practitioners from Baguio, Lucena, Laguna, Cavite, Rizal, and NCR will participate.

"Yung isang ordinaryong hairdresser, ‘pag lumaban s'ya at nanalo s'ya, ’yong gupit n'yang limang piso magiging singkwenta pesos. You give credit to the people and give them the chance to shine," said Reyes of their initiative.

“I feel that I am not young anymore. And I think there should be young people again who should do the things I do. I think it's time for other people to shine,” he added.

The launch was attended by prominent figures, including Gwen Pang, Secretary General of the Philippine Red Cross; Romy Marcaida of the Philippine Cancer Society; Grace Magno of SM Supermalls; and Keri Zamora, President of the Metro Manila Mayors' Spouses Foundation.

Also present were Treasurer Tiffany Gatchalian and former Mandaluyong Mayor Menchie Abalos, along with PHILHAIR leaders from various regions.