'Dawn of a new era': 2025 marks start of 'Generation Beta' | ABS-CBN

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'Dawn of a new era': 2025 marks start of 'Generation Beta'

'Dawn of a new era': 2025 marks start of 'Generation Beta'

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A stock photo showing 2 toddlers using an electronic tablet. Photo from UnsplashA stock photo showing 2 toddlers using an electronic tablet. Photo from Unsplash

MANILA — As the world welcomes another year, 2025 will also mark the beginning of a new generation called "Generation Beta," said to be "shaped by a tech-saturated world." 

"Generation Beta represents the dawn of a new era. They will grow up in a world shaped by breakthroughs in technology, evolving social norms, and an increasing focus on sustainability and global citizenship," according to social research group McCrindle, which specializes in "generational analysis."

Gen Beta are those who will be born from 2025 until 2039, with younger millennials and older Gen Zs as their parents.

"For Generation Beta, the digital and physical worlds will be seamless... Generation Beta will live in an era where AI and automation are fully embedded in everyday life—from education and workplaces to healthcare and entertainment," McCrindle said.

The firm also said that Gen Beta will inherit a "world grappling with major societal challenges," which include climate change, global population shifts, and rapid urbanization.

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"This will result in Generation Beta being more globally minded, community-focused, and collaborative than ever before. Their upbringing will emphasize the importance of innovation not just for convenience, but for solving the pressing challenges of their time," McCrindle said.

McCrindle also noted that the new generation will be "connected yet individualized."



"Born into a world of always-on technology, they will navigate friendships, education, and careers in an era where digital interaction is the default," the firm said.

"We predict Generation Beta will embody the balance between hyper-connectivity and personal expression. They’ll redefine what it means to belong, blending in-person relationships with global digital communities," it added.

According to McCrindle, Gen Beta will make up 16 percent of the global population by 2035, and will live to see the 22nd century, the firm said.

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