Daven Tamayo

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Celebrating Super Dads this Father's Day

ABS-CBN News

<div style="line-height:1"><span class="fr-img-caption fr-fic fr-dib" style="width:650px;display:block" width="650"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1780645876249dad1.jpg" style="width:650px" class="fr-fic fr-dib" width="650"/><span class="fr-inner" style="text-align:left">It is time to honor the fathers who work hard for their families. <em>Photo source: Selecta </em></span></span></span></div><p>What is something you have always wanted to tell your dad?</p><p>Lately, social media comment sections have been overflowing with emotions. Netizens are using the viral question: <em>&quot;Ano ang gusto mong sabihin kay dad?&quot;</em> (What do you want to tell your dad?) as an opportunity to tell the world how blessed they are to have their fathers. Some shared heartfelt prayers for their dads, while others admitted they do not get to say &quot;I love you&quot; often enough in person, choosing instead to express their love online.</p><p>Being the <em>&quot;Haligi ng Tahanan&quot;</em> (The foundation of the family) means carrying a lifelong role as the breadwinner, protector, and the unofficial fixer of appliances. From the moment they became fathers, they embraced the weight of a long list of responsibilities.</p><p>Still, dads are not defined by strength alone. They are the source of warmth in every corny joke, the quiet comfort in every hug, and the joy behind simple bonding moments. Even with rising costs and tight budgets, they never stop creating memories—whether through a trip to the mall or by bringing home everyone&#x27;s favorite pasalubong after a long day at work.</p><p>That pasalubong has always been Dad&#x27;s way of showing love. Moreover, among the sweetest pasalubong traditions is everyone&#x27;s favorite Selecta Bestsellers ice cream. A tub shared at home has become a family ritual, turning celebrations, milestones, or even ordinary weekends into simple joys that bring everyone together.</p><p>This Father&#x27;s Day, Selecta Bestsellers celebrates the super dads who continue to give their all to keep their families strong while bringing home moments of sweetness even during difficult times.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:650px;display:block" width="650"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1780646174402dad2.jpg" style="width:650px" class="fr-fic fr-dib" width="650"/><span class="fr-inner" style="text-align:left">Fathers share their tatay stories. <em>Photo source: Selecta </em></span></span></span></div><p>For two days, the Selecta team went around Metro Manila to meet hardworking fathers, listen to their unique tatay stories, and surprise their families with a special Selecta Package.</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:650px;display:block"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1780646281984dad3.jpg" style="width:650px" class="fr-fic fr-dib"/><span class="fr-inner" style="text-align:left">A father&#x27;s greatest victory is being able to provide for their family. <em>Photo source: Selecta </em></span></span></span></div><p>Randy Gasilos, a delivery rider, shared that he is currently saving for his Grade 3 daughter&#x27;s school needs while managing the effects of rising fuel prices. <em>&quot;&#x27;Yung araw-araw namin ma-secure ko lang, kumita lang para sa pang araw-araw&quot;.</em></p><p>(Our everyday expenses are secured when I earn daily).</p><div><br/></div><div><span class="fr-img-caption fr-fic fr-dib" style="width:650px;display:block" width="650"><span class="fr-img-wrap"><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1780646390558dad4.jpg" style="width:650px" class="fr-fic fr-dib" width="650"/><span class="fr-inner" style="text-align:left">Ruffy Espiritu shares his most prized moment with his child Assie. <em>Photo source: Selecta </em></span></span></span></div><p>Ruffy Espiritu faced a different challenge after his son was diagnosed with autism at the age of two. Through patience, dedication, and therapy, his son eventually learned how to speak. His son finally calling him &quot;papa&quot; remains one of the happiest moments of his life. <em>&quot;Kinakaya kahit mahirap, laban lang. Basta buo ang family, makapasyal, at masaya kami, okay na sa akin &#x27;yon,&quot;</em> he shared.</p><p>(We are pulling through; we continue to fight. As long as our family is whole, we get to go outside, we are happy. That is okay for me).</p><p>The team also met Jack Badiola, who works at his sister&#x27;s water refilling business. Every day, he delivers water around the community to support his two daughters. Similar to Espiritu, Badiola continues to take life one day at a time. Being able to provide food for the family already means success for him. <em>&quot;Araw-araw &#x27;di nawawalan ng pagsubok. Dahil sa mga anak, nagpupursigi ako,&quot;</em> he shared.</p><p>(Everyday challenges are never ending. However, because of my children I am able to pull through).</p><p>Different jobs and different struggles, yet they all share the same goal: to provide a good life for their families.</p><p>To make Father&#x27;s Day meaningful, Selecta surprised dads with special Selecta packages and followed them home to capture the magic. The moment they stepped through the door carrying pasalubong, children’s faces lit up with pure joy—proof that even the simplest gesture from Dad may spark the bright memories.</p><p>To celebrate Father&#x27;s Day weekend, Selecta Bestsellers has launched its Super Dad Bundle promo. From June 19 to 21, 2026 in selected supermarkets nationwide, families may buy one Selecta Bestsellers 1.25L tub and get one free 750ML tub. </p><div><iframe src="https://www.facebook.com/plugins/video.php?height=476&amp;href=https%3A%2F%2Fwww.facebook.com%2Freel%2F991190026888375%2F&amp;show_text=false&amp;width=476&amp;t=0" width="476" height="476" style="border:none;overflow:hidden" scrolling="no" frameBorder="0" allowfullscreen=""></iframe></div><div><em>Video source: Selecta Philippines Facebook page</em></div><p>To all the amas, daddies, fathers, papas, tatays, thank you for your love, sacrifice, and unwavering dedication. Happy Father&#x27;s Day.</p>

<p>This Father's Day, Selecta accompanies Super Dads to bring home happiness.</p>

Celebrating Super Dads this Father's Day

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Celebrating Super Dads this Father's Day

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Published June 11, 2026 03:11 PM PHT

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