PR industry group condemns fake accounts, disinformation on West Philippine Sea | ABS-CBN
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PR industry group condemns fake accounts, disinformation on West Philippine Sea
Marilyn Cahatol,
ABS-CBN News
Published Apr 27, 2025 02:22 PM PHT
MANILA — The Public Relations Society of the Philippines (PRSP) on Sunday condemned the use of fake accounts to spread disinformation surrounding the Philippines’ claims over the West Philippine Sea, calling the practice unethical and careless.
MANILA — The Public Relations Society of the Philippines (PRSP) on Sunday condemned the use of fake accounts to spread disinformation surrounding the Philippines’ claims over the West Philippine Sea, calling the practice unethical and careless.
The statement comes after Senate Majority Leader Francis Tolentino said Thursday that the Chinese Embassy in the Philippines hired a Philippine company to work as “keyboard warriors” and spread false information on social media.
The statement comes after Senate Majority Leader Francis Tolentino said Thursday that the Chinese Embassy in the Philippines hired a Philippine company to work as “keyboard warriors” and spread false information on social media.
“While our role is to uphold and strengthen the reputation of our clients and organizations, this is not to be done at the expense of societal good,” PRSP said.
“While our role is to uphold and strengthen the reputation of our clients and organizations, this is not to be done at the expense of societal good,” PRSP said.
“We believe in the power of words and stories to shape public perception and opinion. As such, we exert utmost care and effort to ensure that we adhere to a set of ethical standards in the practice of our profession,” it added.
“We believe in the power of words and stories to shape public perception and opinion. As such, we exert utmost care and effort to ensure that we adhere to a set of ethical standards in the practice of our profession,” it added.
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Tolentino on Thursday presented a supposed contract between the Chinese Embassy in the Philippines and Makati-based marketing firm Infinitus Marketing Solutions Inc., during the Special Committee on Philippine Maritime and Admiralty Zones’ hearing on alleged spying by China.
Tolentino on Thursday presented a supposed contract between the Chinese Embassy in the Philippines and Makati-based marketing firm Infinitus Marketing Solutions Inc., during the Special Committee on Philippine Maritime and Admiralty Zones’ hearing on alleged spying by China.
He said that they found 330 fraudulent Facebook and X (formerly Twitter) accounts that spreading the false narratives.
He said that they found 330 fraudulent Facebook and X (formerly Twitter) accounts that spreading the false narratives.
Tolentino's allegations have prompted the Palace to announce an investigation and for some members of the Senate and House to call for a thorough probe and for charges to be filed.
Tolentino's allegations have prompted the Palace to announce an investigation and for some members of the Senate and House to call for a thorough probe and for charges to be filed.
PRSP called on its members to uphold the code of ethics and the Professional Standards for the Practice of Public Relations, which include putting public interest as a primary guide, maintaining objectivity and accuracy, and upholding the law.
PRSP called on its members to uphold the code of ethics and the Professional Standards for the Practice of Public Relations, which include putting public interest as a primary guide, maintaining objectivity and accuracy, and upholding the law.
Disinformation researches who studied the 2019 elections found an increased use of influencers and "troll farms" to help win over potential voters, with PR, marketing and advertising firms discreetly offering these as a service to clients.
Disinformation researches who studied the 2019 elections found an increased use of influencers and "troll farms" to help win over potential voters, with PR, marketing and advertising firms discreetly offering these as a service to clients.
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