MANILA -- UnionBank said it is seeing significant growth in its credit card business following the completion of Citi’s integration last year.

New UnionBank President Ana Aboitiz-Delgado said the integration with Citi has helped increase its credit card acquisitions by 100 percent. The growth is also due to its new product offerings and partnership with companies for co-branded credit card products.

“With the integration now complete, we are well-positioned to scale and create even more value for our customers and stakeholders,” she said at the company’s virtual annual stockholders meeting.

She did not disclose the number of credit card users they now have, but said UnionBank is now the third-largest credit card issuer in the country. Bank officials also mentioned back in 2024 that they were getting about 50,000 new credit card users per month, up from the previous 23,000 per month in 2023. Credit card acquisitions were also much lower when UnionBank bought Citi in 2022.

UnionBank is expected to partner with more brands to create new credit card products as they also lead in digitalization in finance. The bank plans to become what it calls a “next-gen” bank or next-generation bank.

“One that blends cutting-edge technology with a deep understanding of customer needs across all generations,” she said.

Customer base hit 17.3 million in 2024, up from 4.7 million in 2019. Digital customers also significantly grew to 5.1 million last year. This helped them reach revenues of P79.5 billion last year.