Summertime signals a break from school and moments spent with friends. For those who are working, long-awaited vacation leaves provide the chance for spontaneous trips and memorable adventures.  

Many turn to social media for travel suggestions. However, disappointment often follows due to misleading reviews and inflated ratings. Traveling to these destinations also presents its own set of challenges. 

Grab Philippines Country Head Ronald Roda and Department of Tourism Assistant Secretary Sherlene Batin lead the launch of the #GrabIbaAngSummer campaign, spotlighting under-the-radar adventure and culinary spots across the Philippines. Photo source: Grab Philippines 

This summer, Grab Philippines aims to help users go beyond the typical. In a launch event at the BGC Arts Center in Taguig, Grab introduced two new features on the app that promise to enrich travel experiences.

Photo source: Grab

Through its latest campaign titled: Grab Iba ang Summer, the brand invites users to uncover hidden culinary gems and explore lesser-known destinations in the country.   

Two new in-app tools are central to this campaign: GrabCar Travel Guide and GrabFood 5-Star Eats.  

"So, this summer, what I wish from you is not to be stuck with the usual. Grab Iba ang Summer is a campaign that embodies what we do best—unlocking fresh and new experiences," said Ronald Roda, Grab Philippines Country Head. "As an online platform, we are enhancing the visibility and accessibility of hidden gems, adventure spots, and culinary treasures tucked away in various corners of the country," Roda continues.  

Photo source: Mark Demayo, ABS-CBN News 

How the Grab Travel Guide Works  

GrabCar Travel Guide provides a curated list of destinations that users may easily access through the app. A single tap sets the course for your next adventure.  

Consumers continuously search for exciting experiences, from the local restaurants and cozy cafes to unique staycations and scenic escapes. Authenticity, aesthetic appeal, and comfort remain top priorities.  

Grab simplifies the discovery process by highlighting must-visit locations informed by real-time data such as social media trends and ride activity.  

Categories such as Thrill Trips, Staycation Hotspots, Chow Zones, and Caffeine Corners allow users to browse destinations that suit their interests.  

"Typically, GrabCar is used for getting to work, and GrabFood is just for when you are hungry. What we want to do is show people the many other ways they can use the app—such as discovering experiences. That is why we chose 'experiences' as the theme of our summer campaign," Roda explained.  

To use the GrabCar Travel Guide:  

1. Open the Grab app and tap on the GrabCar icon.  

2. Scroll down to locate the GrabCar Travel Guide section.  

3. Swipe through curated lists such as Thrill Trips, Staycation Hotspots, Chow Zones, and Caffeine Corners.  

4. Select your destination, and it will automatically become your drop-off point.   

What is Grab 5-Star Eats? 

Grab 5-Star Eats highlights highly rated food spots on GrabFood. This curated list features community-based restaurants known for quality food, excellent service, and customer satisfaction.

The platform emphasizes authenticity by focusing on eateries that consistently receive 5-star ratings and glowing user reviews.

Photo source: Mark Demayo, ABS-CBN News 

"Grab is more than just rides and food. Through GrabCar Travel Guide and Grab 5-Star Eats, we are enabling users to discover meaningful experiences while uplifting local businesses," Roda shared.  

During the Grab Iba ang Summer launch, three partner food businesses introduced their signature dishes to guests:

Photo source: Mark Demayo, ABS-CBN News 

Ceci Korean  – Operating since 2018, this Korean grocery and street food business has earned a loyal customer base. Co-owner Ada Rojo said, "It is an honor to be supported by Grab. Seeing our business grow through this platform confirms that we offer real value to our customers."

Photo source: Mark Demayo, ABS-CBN News 

Kind Cookie  – Launched during the pandemic and officially opened in Makati in 2024, the bakery offers 18 unique flavors and donates a portion of sales to charity. "Our goal is to make customers happy, and the 5-star ratings feel like a crown. Grab has been a big help, especially for young entrepreneurs. It sustained our business during difficult times and continues to support us," said owner Jamie Icasas.

Photo source: Mark Demayo, ABS-CBN News 

Sugarbee – A neighborhood favorite for 22 years, Sugar Bee is known for its Salted Caramel Chocolate Cake and Alfajores. Owner Jenny Silayan noted, "Being part of Grab 5-Star Eats helps us reach more customers and provides a platform for local businesses to grow."  

To qualify for the Grab 5-Star Eats list, merchants must meet the following criteria:   

- Maintain a customer rating of 4.5 or higher. 

- Deliver consistent and reliable service.

- Receive excellent user reviews. 

To discover 5-Star Eats:     

1. Open the Grab app and tap on the GrabFood tile.  

2. Scroll and tap GrabFood 5-Star Eats on the homepage.  

3. Browse top-rated restaurants and begin your order.  

Support local, discover more 

Through GrabCar Travel Guide and GrabFood 5-Star Eats, Grab supports MSMEs by helping them reach broad audiences. This initiative not only brings authentic experiences to users, but also uplifts local economies.

Photo source: Mark Demayo, ABS-CBN News 

"We are proud to support MSMEs and offer them a platform to showcase their best. Whether it is a family-owned bakery or a hidden tourist destination, Grab ensures these treasures become more accessible," said Roda.  

Collaboration with the Department of Tourism (DOT) 

Grab has partnered with the Department of Tourism (DOT) for the Grab Iba ang Summer campaign. This nationwide initiative aims to encourage exploration beyond major urban centers while showcasing the rich culture, flavors, and destinations of the Philippines.  

Photo source: Mark Demayo, ABS-CBN News 
"This partnership celebrates the vibrant culinary scene of the Philippines and provides MSMEs in the tourism sector with the support they need to thrive in the digital age," said Sharlene Batin, Assistant Secretary for Tourism Digitalization and Resource Generation.  

Roda added, "Since this campaign revolves around gastronomy and adventure, we collaborated with the DOT to highlight key experiences. We want people to explore more and, in doing so, support local spots and small businesses."  

The summer celebration begins

The launch event at the BGC Arts Center featured summer-themed décor, a vibrant atmosphere, and interactive booths. Media members, content creators, and influencers enjoyed photo opportunities, tote bag customizations, and hands-on demos of the app’s new features.  

Introducing the Grab Domestic Travel Pack 

To make summer travel memorable, Grab has unveiled the Grab Travel Pack, a limited-time offer designed for domestic travelers.  

For only P99, users can access 15-day exclusive discounts:  

- P200 off for advanced airport ride bookings  

- 10% off on GrabCar rides (up to P50)  

- P50 off on GrabFood orders with a minimum spend of P400  

- Special deals from Agoda, Klook, Smart, 2Go, and Havaianas  

Grab currently services eight major airports across the Philippines, ensuring smooth, convenient travel for summer escapades. This summer, experience more. Discover more. Support local.

Improve brightness