Photo source: Mang Inasal

In today's fast-paced and highly competitive landscape, brands must go beyond traditional marketing to truly connect with their audiences. Engaging storytelling and consumer-focused strategies play a crucial role in building meaningful relationships, creating emotional resonance, and driving lasting engagement. 

By crafting campaigns that align with consumer values and experiences, brands may foster loyalty, spark conversations, and strengthen their presence in an ever-evolving market. Through innovation and authenticity, businesses may stay relevant, capture attention, and leave a lasting impression on their audiences.

Competing against over 586 entries, Mang Inasal stood out for its creativity and impactful execution in 2024, bringing home Anvils in various categories.

Showcasing its excellence in innovative and consumer-focused public relations, Mang Inasal was honored with two gold and one silver at the prestigious 60th Anvil Awards held recently at the Fiesta Pavilion of the Manila Hotel. The brand's standout programs included the Pork BBQ Media Launch, #MangInasalKahitSaan Digital and PR campaign, and "Love the Flavors, Love the Philippines."

"These Anvil awards are more than just recognitions; they are a testament to our dedication to connecting with our customers in meaningful ways," said Mike Castro, President of Mang Inasal. "This honor tells us that our efforts, whether in-store or online, truly resonate with our customers. It drives us to keep improving, listen to their needs, and find new ways to serve them better. This is a shared victory with our customers — they inspire everything we do." 

Photo source: Mang Inasal 

Among the winning campaigns, the Pork BBQ Media Launch won gold under the PR Programs – Marketing and Brand Communication category, making waves in mid-2024 with a star-powered media event and social media buzz that showcased the brand's Pork BBQ as a must-try offering, particularly popular among younger audiences. 

Meanwhile, #MangInasalKahitSaan Digital and PR campaign was awarded gold under the PR Programs - Best Use of Digital category. The campaign took the delivery group's creative use of giant order numbers with QR codes linking to manginasaldelivery.com.ph. Leveraging digital influencers, media coverage, and social media buzz, the campaign generated nationwide excitement, amplifying attention on Mang Inasal's delivery service and driving conversations across platforms. 

Photo source: Mang Inasal

Photo source: Mang Inasal 

Finally, the "Love the Flavors, Love the Philippines," which was also recognized with a silver award in the PR Programs – Arts & Culture/Heritage/Tourism category, stands as a powerful collaboration with the Philippine Department of Tourism. It shines a spotlight on Filipino cuisine, helping elevate local flavors globally, celebrating our flavors and strengthening national pride. 

Following up on its performance at the 59th Anvil Awards, where Mang Inasal won four golds and one silver, this year's success solidifies the brand's ongoing commitment to excellence and innovation in PR. 

Annually presented by the Public Relations Society of the Philippines (PRSP), the Anvil Awards, also known as the 'Oscars of Public Relations' in the Philippines, honor the country's best PR campaigns and tools executed by the largest companies, agencies, and institutions. 

As a benchmark of excellence in public relations and business communications, the awards are judged through a comprehensive three-phase evaluation by expert panels, including distinguished jurors from both the Philippines and overseas.

Just as meals unite families, these awards honor efforts that nourish connections and promote meaningful dialogue across the country.

These efforts go beyond mere communication—they nourish relationships, spark meaningful conversations, and bridge gaps between diverse groups. Like a well-prepared meal that satisfies and nurtures, these campaigns contribute to the country's social and cultural fabric, promoting collaboration, empathy, and progress across various sectors of society.

Want more Mang Inasal exclusives? Visit their website for the latest news, for delivery deals, and follow Mang Inasal on social media for more.