Daven Tamayo

Turn your trash into meal gift certificates

Article (news)

ABS-CBN News

<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1766493752683JB x MMDA Partnership.png" style="width:960px" class="fr-fic fr-dib" width="960"/>Partnership for Plastic Recycling. MMDA and Jollibee Group have joined forces to promote plastic waste recycling among households in Metro Manila, signing a Memorandum of Agreement on November 13, 2025, at the MMDA office. Leading the signing are Atty. Romando Artes, MMDA Chair (2nd from left) and Joseph Tanbuntiong, Chief Executive Officer, Jollibee Group Philippines and Head, Jollibee Brand Global (2nd from right). They are flanked by USec. Procopio Lipana, MMDA General Manager (leftmost) and Atty. Raul Academia, Vice President, Public Affairs Head, Jollibee Group (rightmost). Photo source: Jollibee </div>Trash segregation is crucial for protecting the environment and public health by reducing landfill burden, preventing pollution, enabling efficient recycling and composting, conserving resources, stopping hazardous materials from harming people and wildlife. Moreover, making communities clean, healthy, and sustainable.Every seven kilograms of plastic trash collected may now be exchanged for a P100 gift certificate as the Metropolitan Manila Development Authority has partnered with homegrown restaurant company Jollibee Foods Corporation for a Plastic Waste Recovery and Rewards Program aimed at strengthening community engagement in waste collection and disposal.The collaboration is envisioned to increase household and barangay engagement in proper segregation and collection of plastic waste by incentivizing them with the help of the private sector. Through this initiative, residents are empowered to collect and segregate waste, starting from their homes, with barangays having organized systems and the Integrated Solid Waste Management Facility (ISWMF) serving as the collection point.MMDA Chairman Atty. Don Artes said the collaboration strengthens MMDA and Jollibee Group&#x27;s shared commitment to environmental management, community empowerment, and sustainable development. The collaboration is likewise aligned with President Ferdinand Marcos Jr.&#x27;s Philippine Development Plan 2023-2028, which aims to expand waste minimization activities to improve environmental quality.&quot;This collaboration between the MMDA and Jollibee Group is a testament to what can be achieved when the government and the private sector unite with a common purpose,&quot; he said during the ceremonial signing of the memorandum of agreement held at the MMDA headquarters in Pasig City.&quot;Through the Plastic Waste Recovery and Rewards Program, we are promoting responsible solid waste management and directly inspiring households and barangays to take active roles in protecting our precious waterways and diverting waste from landfills,&quot; emphasized Artes.Artes also expressed gratitude to Jollibee Group for its commitment to community support and government-led waste management initiatives as part of its sustainability agenda.&quot;By providing motivational gift certificates as rewards and mobilizing accredited recycling partners for proper plastic processing, the Jollibee Group provides support for government-led waste management initiatives to expand their existing environmental efforts,&quot; added Artes.Jollibee Group Philippines CEO and Head, Jollibee Brand Global Joseph Tanbuntiong likewise underscored the important role of collective action in caring for the people and the environment, which is aligned with the company&#x27;s global sustainability agenda &#x27;Joy For Tomorrow&#x27;.&quot;By partnering with the MMDA and our recycling partner, Greencycle, we are helping ensure that plastic waste collected from our communities is properly processed, recycled, and given new life. It is one way we can contribute to cleaner waterways, safer neighborhoods, and a more sustainable future for Metro Manila,&quot; he said.&quot;Our partnership is an example of collective action, demonstrating that lasting progress happens when government, business, and communities collaborate to bring their strengths together toward a common purpose and shared goal,&quot; added Tanbuntiong.Every one kilogram of plastic waste collected will earn the participant 10 points. Each participant will be given a Barangay Reward Card, which will contain a record of their cumulative points. For every 70 points accumulated in the card, participants may redeem a P100 Jollibee gift certificate.Residents will bring their segregated plastic waste to their Women&#x27;s Group, community leaders, or designated barangay collection point. Community leaders will then deliver the collected plastic waste to the materials recovery storage (MRS), where barangay representatives weigh and record the volume in the barangay logbook.Every week, collected plastic waste will be transferred to the ISWMF for re-weighing and verification, and will be stored there until the scheduled collection of the recycling partner identified by the Jollibee Group.The project, which will initially cover 20 barangays in Vitas, Tondo, Manila will last for six months. It will extend to 36 barangays near the vicinity of Tripa de Gallina in Pasay and Makati City to further increase household participation and plastic waste diversion.During the feasibility dry run in pilot areas of Vitas, MMDA and Jollibee Group generated 1,059 kgs of plastic waste from February 10 to March 31, 2025.The partnership is part of the initiatives being undertaken to sustain the Metro Manila Flood Management Project (MMFMP) Community-Based Solid Waste Management (SWM) Program.

Turn your trash into meal gift certificates

News

Entertainment

Lifestyle

Sports

Metro.Style

More

Traffic

Manila

Horoscope

Brand News - Business

Turn your trash into meal gift certificates

Jollibee

Published Dec 23, 2025 04:06 PM PHT

|

Updated Dec 23, 2025 08:43 PM PHT

Read More:

Brand News

advertorial

business

Jollibee

food

MMDA

waste

ABS-CBN is the leading media and entertainment company in the Philippines, offering quality content across TV, radio, digital, and film. Committed to public service and promoting Filipino values, ABS-CBN continues to inspire and connect audiences worldwide.

Corporate

Investors

Governance

International Distribution

Corporate

Governance

Investors

International Distribution

NPC Seal of Registration

Privacy Policy

AI Policy

Terms of Service

Advertise with Us

© 2025 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2025 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Privacy Policy

Terms of Service

AI Policy

Advertise with Us

© 2025 ABS-CBN Corporation. All Rights Reserved.