Photo source: Lalamove 

In Sta. Ursula, Betis, Guagua, the centuries-old tradition of 'pamandukit' (woodcarving) is at risk as fewer artisans continue the craft. Once a thriving industry that shaped religious icons, furniture, and architecture, 'pamandukit' now faces a dwindling workforce as younger generations pursue opportunities elsewhere. This decline threatens both cultural heritage and local livelihoods. To keep the tradition alive, woodcarvers are embracing new strategies, including educational programs and expanded distribution across Luzon, ensuring that their artistry continues for future generations.

In an effort to keep the tradition, craft, and their source of livelihood thriving, woodcarvers found a way to deliver their craft to more people as they found hope in Lalamove through the convenience of its delivery services.

As a testament to this, R. Cruz Betis Furniture, a Betis-based furniture shop, found a partner in Lalamove. "Marakal ya kasi big trucks i Lalamove pang-delivery kaya asosopan na kami talaga kareng orders mi kasi maragul la reng products mi," shared Alma Layug Cruz of R. Cruz Betis Furniture. 

(Lalamove has a wide variety of big trucks for delivery, which works for us and helps us with our orders because our products are huge).

While the majority of their products are made-to-order, R. Cruz Betis Furniture has added the option of delivery via Lalamove in their online promotions for both made-to-order and available on-hand items, offering ease and convenience to their customers.

R. Cruz Betis Furniture books Lalamove 1,000KG delivery truck to transport a set of bar stools to their client in Bataan. Photo source: Lalamove 

The R. Cruz Betis Furniture shop may keep the orders coming without worrying about their fleet's pre-scheduled deliveries since Lalamove with the availability of its vehicles, may deliver 24/7 – so, customers may book their deliveries ahead of time.

Making Betis furniture accessible to Filipinos across Luzon

Looking for traditional logistics providers who may deliver to various locations in Luzon was an issue that Kapampangan furniture makers faced. Thankfully, now through Lalamove's same-day truck delivery service, doing business outside Pampanga has been made accessible for the woodcarvers of the town.  

To reach new markets, Betis-based furniture maker JV Ignacio Furniture made use of Lalamove's expanded reach in Luzon. Reaching not just Metro Manila, but even the Ilocos and Bicol Region, the Kapampangan entrepreneur saw and took the opportunity to level up. 

Behind the scenes, JV Ignacio Furniture woodworkers carefully craft the frame of their in-demand elegant sofa. Photo source: Lalamove 

"Maragul a bage ya ing pamaggamit mi Lalamove kasi adadala mi la deng products mi kareng customers mi Manila, Batangas, Laguna, Tagaytay, Nueva Ecija tsaka kareng ali-aliwa pang lugar. Nung ating order king luwal Pampanga, ating Lalamove para i-transport mi ya ing item. Kumbaga, ala kaming masasayang a order," remarked Dhet Ignacio of JV Ignacio Furniture.

(It is a big deal because Lalamove helps us bring our items to our customers in Manila, Batangas, Laguna, Tagaytay, Nueva Ecija, and in various locations. So, if there are orders outside Pampanga, Lalamove is there to deliver the items. Basically, no order is wasted)

"Lalamove's same-day and long-distance truck delivery services are actually business solutions to many local entrepreneurs, including Kapampangan furniture makers in Betis, Guagua. But more than that, we are here to support the community, in cultivating and patronizing Pampanga's 'pamandukit' culture and furniture making industry," said Djon Nacario, Lalamove Philippines Managing Director. 

As local woodcarvers in Sta. Ursula, Betis, Guagua embrace innovative methods to expand their reach, they are adapting new ways to deliver their intricately designed woodwork to various parts of Luzon, hoping these strategies will preserve their cultural heritage for future generations.

Visit the Lalamove website for more information on its services and follow its official Facebook page for the latest announcements and promotions.