Shoppers visit a toy sale in a mall in Quezon City on December 22, 2022, 3 days before Christmas. More people are expected to flock to establishments for last-minute Christmas shopping during the Yuletide weekend. Mark Demayo, ABS-CBN News

Toys for Christmas

Andrea Taguines

ABS-CBN News

<div><br/></div><p>MANILA — The Philippine Retailers Association (PRA) on Monday protested against the Metropolitan Manila Development Authority’s (MMDA) ban on mall-wide sales this Christmas season. </p><div><a class="fr-green fr-strong" href="https://www.abs-cbn.com/news/nation/2024/12/2/mmda-prohibits-mall-wide-sales-allows-outlet-store-sales-1311">MMDA prohibits mall-wide sales, allows outlet store sales</a></div><p>While the PRA recognizes the traffic problem, especially along EDSA where more than 20 malls are situated, it said measures to address this should not curtail economic activity.</p><p>“Ito lang ang biggest shopping period in all of the months of the year na makakabawi ang mga retailers tsaka store owners. Not just the big ones, pati ito yung medium-sized and the small ones,” said PRA President Roberto Claudio in an interview with ABS-CBN News.</p><p>“Even government revenues will benefit from this because the more sales, the more VAT payments are made to the government,” he added.</p><div><script data-wid="auto" type="text/javascript" src="https://content.viralize.tv/display/?zid=AAEyze-tm4MR6kEa&amp;cid=ABRhl4GFKgNzcOHw&amp;activation=click&amp;vip_mode=playing&amp;vip_position=bottom-right"></script></div><p>But the MMDA earlier clarified that individual stores are still allowed to hold sales, as long as there are no major promotions about them.</p><p>“Pag nag mall-wide sale, talagang grabe yung kini-create na traffic. Pag puno na yung parking tapos nakapila yung mga sasakyan, nagsi-spillover yan sa mga major road… Yun po yung dahilan minsan kung bakit nagkakaroon ng tinatawag nating “carmageddon” kung saan ang atin pong kalsada ay nagiging virtual na parking lot,” said MMDA Chairman Romando Artes in a separate radio interview.</p><p>But as Claudio pointed out, that defeats the very purpose of a sale.</p><p>“Why go on sale tapos hindi mo sasabihin? Eh &#x27;di wala ring pumunta. Hindi alam ng mga shoppers meron palang sale doon. Parang dineprive mo sila of that benefit that they can buy cheaper goods,” he said.</p><p>The group also believes that the policy is anti-competition.</p><p>“Pag isang tindahan pinayagan mo, yung isa hindi, then there will be discrimination. They’ll say, sandali, nawawalan kami ng benta, doon lang pumupunta. Under free enterprise, hindi uubra yan. We want the retailers to compete. Pababaan sila ng presyo para mas makinabang ang mga mamimili,” said Claudio.</p><p>Instead, the PRA suggests scheduling which malls along EDSA can hold mall-wide sales on a given date and time to spread these out and prevent heavy traffic, especially in areas where there are two or more malls in close proximity.</p><p>“Piliin kung sino-sino. Say, kung December 15 to December 18, tatlong mall, nakakalat. December 18 to 21, another three malls. So scheduled siya,” explained Claudio.</p><p>The MMDA said the proposal will first need to be studied and discussed with mall owners.</p><p>“Siguro pag-uusapan yan. Kailangan munang alam ng mga may-ari ng malls kasi baka magka-silipan pa yan,” said MMDA Director for Traffic Engineering Neomie Recio.</p><div><strong>MALLS REACT</strong></div><p>In a statement, SM Malls expressed openness to the PRA’s proposal. </p><p>“We are working very closely with the MMDA and the local LGU units to ensure the free flow of vehicular traffic around the vicinity of our malls. We will also be open to discuss any suggestions from the Philippine Retailers Association regarding mall-wide sale activities,” said SM Supermalls President Steven T. Tan. </p><p>On the part of Robinsons Galleria, it said it continues to coordinate with the MMDA to ensure smooth traffic flow along all its entry and exit points. </p><p>“Aside from ample parking spaces for our customers within the mall premises, additional security personnel are deployed to facilitate more convenient access for pedestrians and vehicles going in and out of the mall,” it said. </p><p>The prohibition on mall-wide sales comes as the MMDA expects the daily volume of vehicles along EDSA to increase to 480,000 this holiday season— which is nearly double the 250,000 carrying capacity of the major thoroughfare.</p><div><a class="fr-green fr-strong" href="https://www.abs-cbn.com/news/nation/2024/12/9/edsa-overload-464-000-vehicles-plying-edsa-daily-0919">EDSA Overload: 464,000 vehicles plying EDSA daily</a></div><div><strong>RELATED VIDEO</strong></div><div><strong><span class="fr-video fr-deletable fr-fvc fr-dvb fr-draggable" contenteditable="false" draggable="true"><iframe width="640" height="360" src="https://www.youtube.com/embed/9awSjWlsXLQ?&amp;wmode=opaque&amp;rel=0" frameBorder="0" allowfullscreen="" class="fr-draggable"></iframe></span></strong><br/></div>

PH retailers group suggests scheduling of mall-wide sales instead of total ban | ABS-CBN

Entertainment

News

Metro.Style

Sports

More

Business

PH retailers group suggests scheduling of mall-wide sales instead of total ban

PH retailers group suggests scheduling of mall-wide sales instead of total ban

Andrea Taguines,

ABS-CBN News

Published Dec 09, 2024 06:47 PM PHT

|

Updated Dec 10, 2024 12:08 PM PHT

Read More:

EDSA traffic

mall-wide sale

MMDA

Philippine Retailers Association

Christmas shopping

malls

ANC

ANC promo

ABSNews

Christmas sale

ABS-CBN is the leading media and entertainment company in the Philippines, offering quality content across TV, radio, digital, and film. Committed to public service and promoting Filipino values, ABS-CBN continues to inspire and connect audiences worldwide.

Corporate

Investors

Governance

International Distribution

Corporate

Governance

Investors

International Distribution

NPC Seal of Registration

Privacy Policy

Terms of Service

Advertise with Us

© 2024 ABS-CBN Corporation. All Rights Reserved.

NPC Seal of Registration

Advertise with Us

Privacy Policy

Terms of Service

© 2024 ABS-CBN Corporation. All Rights Reserved.