Beverage company spready Christmas magic across PH

ABS-CBN News

<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17346939780331734693974720.png" class="fr-fic fr-dii"/></div><div style="text-align:center"><em>Photo source: Coca-Cola Beverages Philippines, Inc.</em></div><p>The spirit of Christmas lights up the whole world, as streets, homes, and public spaces are adorned with twinkling lights and vibrant decorations.</p><p>Beyond ornaments, Christmas represents the value of giving, love, and kindness, inspiring acts of charity, family reunions, and celebrations of gratitude, making the holidays a magical experience that brings warmth and illumination to hearts and places across the globe</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17346939910941734693989461.png" class="fr-fic fr-dii"/></div><p style="text-align:center">The Naga Plant of Coca-Cola Beverages Philippines, Inc. shines bright this Christmas with its annual light-up display. Many of the decorations were made from used Coca-Cola bottles and cans, emphasizing appreciation for Filipino ingenuity and craftsmanship. <em>Photo source: Coca-Cola Beverages Philippines, Inc.</em></p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17346939946351734693994059.png" class="fr-fic fr-dii"/></div><p style="text-align:center">The Naga Plant of Coca-Cola Beverages Philippines, Inc. shines bright this Christmas with its annual light-up display. Many of the decorations were made from used Coca-Cola bottles and cans, emphasizing appreciation for Filipino ingenuity and craftsmanship. <em>Photo source: Coca-Cola Beverages Philippines, Inc.</em></p><p>Celebrating the magic of Christmas with Filipinos, Coca-Cola Beverages Philippines, Inc. (CCBPI) brings the festivity to communities as it continues its anticipated and long-standing tradition of lighting up its sites across the Philippines. The radiant displays reflect heartwarming moments that stand for the spirit of a true Filipino Christmas—spreading kindness and cheer wherever possible and serving as a reminder of goodwill and togetherness that define the holiday season.</p><p>Magic of Christmas everywhere</p><p>The displays showcase familiar scenes of community-building, acts of giving and sharing, and festive gatherings, each uniquely portraying a Christmas Kindness Village. The illuminated sites also highlight the collective efforts of CCBPI&#x27;s associates, who have tirelessly worked to bring refreshing moments to millions of Filipinos.</p><p>&quot;As we light up our sites across the country, we honor the hard work, kindness, and passion of our associates who serve as our real-life Santas—spreading cheer not only during the holiday season but all year round. We celebrate this season with immense gratitude to our people, partners, and communities, for making this past year a momentous one for all of us at CCBPI,&quot; shared Gareth McGeown, CCBPI President and CEO.</p><p>Proudly serving close to 1 million micro-retailers, over 6,000 key customers, and operating 18 manufacturing sites as well as nearly 70 distribution centers, the company upholds its commitment to be an integral part of the communities it serves.</p><p>Recognizing its duty as a total beverage company with a vast footprint, CCBPI has mobilized its sites and associates for rescue, relief, and recovery efforts in response to the multiple typhoons that struck the country in the past months. Despite these challenges, CCBPI carries on its mission to deliver joy to households, one bottle at a time.</p><div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/17346940026321734694001463.png" class="fr-fic fr-dii"/></div><p style="text-align:center">CCBPI Associates at the Meycauayan Plant come together to welcome the holidays as they celebrate the lighting up of the facility. The displays depict a Christmas Kindness Village, encouraging people to embrace the spirit of kindness and generosity this season. <em>Photo source: Coca-Cola Beverages Philippines, Inc.  </em></p><p>CCBPI&#x27;s Christmas Kindness Village displays—conceptualized and handcrafted by employees themselves—showcase cherished Filipino Christmas traditions and feature elements like the Christmas parol and belen. The theme is aligned with Coca-Cola&#x27;s global campaign, &quot;The World Needs More Santas,&quot; with installations depicting acts of bayanihan, harnessing the true spirit of kindness and uplifting one another, especially in times of need.</p><p>The annual light-up of CCBPI sites brings people together in celebration, as it reflects Coca-Cola&#x27;s commitment to refreshing the lives of Filipinos with its beverages—making a difference by building strong, resilient communities, and creating meaningful connections that uphold the spirit of giving.</p>

<p>Coca-Cola breathes life into Christmas Kindness Villages, transforming sites into yuletide spectacles and creating moments of togetherness for all to enjoy.</p>

Coca-Cola breathes life into Christmas Kindness Villages, transforming sites into yuletide spectacles and creating moments of togetherness for all to enjoy.

Beverage company spreads Christmas magic across PH | ABS-CBN

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Beverage company spreads Christmas magic across PH

Beverage company spreads Christmas magic across PH

Coca-Cola

Published Dec 23, 2024 03:12 PM PHT

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