Google Philippines. Arthur Fuentes, ABS-CBN News 

MANILA - News dominated search terms by Filipinos on Google in 2024, with 6 of the top 10 overall search terms being about current events and breaking developments, the search engine giant said on Wednesday.

"As an example of Filipinos looking up current events, “heat wave” comes out as the #1 overall and news search term (with “climate change” itself at #6 overall and #5 in news)," Google Philippines said.

Other top searches were on the 2024 Paris Olympics, and Filipino Olympic gold medalist Carlos Yulo.

"These stories all made up a significant part of local pop culture this year, which Filipinos are keen to look up further on Google Search."

Aside from news, Filipinos also searched about artificial intelligence, with 3 of the top 10 searches relating to AI.  The tech giant said this shows that the Philippines is a tech-savvy country willing to learn more about the latest innovations, as found in this year’s e-Conomy SEA Report.

"Celebrities are once again consistent searches for Filipinos. These include those who unfortunately passed this year, with veteran Filipina actress Jaclyn Jose and former One Direction member Liam Payne at #2 and #8 overall, respectively."

BINI is the top search among female personalities after the big breakthrough in 2024, and member Mikha Lim is separately #10 on the same list. The two breakout hits of 'the nation's girl group' --“Salamin, Salamin” and “Pantropiko” -- also made the top 10 list of music and lyrics searched.

"As for online media, K-drama Queen of Tears, which trended in the middle of the year, was the #1 search for both series and Korean titles. The show, which simultaneously broadcasted on Netflix, is again a testament to the strength of online streaming, which saw a 12% increase in GMV this year, according to the e-Conomy SEA report."

Here is the full list of the top search trends in the Philippines:

Overall Top Trending

1.    heat wave

2.    Jaclyn Jose

3.    Olympics

4.    Carlos Yulo

5.    Inside Out 2

6.    climate change

7.    Character AI

8.    Liam Payne

9.    AI detector

10.    Gemini

News

1.    heat wave

2.    Jaclyn Jose

3.    Olympics

4.    Carlos Yulo

5.    climate change

6.    National ID

7.    Labubu

8.    pertussis

9.    Mpox

10.    demure

Sports

1.    Carlos Yulo

2.    Celtics vs Mavericks

3.    Nuggets vs Timberwolves

4.    Lakers vs Nuggets

5.    Timberwolves vs Mavericks

6.    Premier Volleyball League

7.    Dallas Mavericks

8.    EJ Obiena

9.    Knicks vs Pacers

10.    Celtics vs Pacers

Shows or Series

1.    Queen of Tears

2.    Marry My Husband

3.    Lovely Runner

4.    Hierarchy

5.    Young Sheldon

6.    Love Next Door

7.    Gyeongseong Creature

8.    My Demon

9.    Avatar: The Last Airbender

10.    A Shop for Killers

Songs or Lyrics

1.    Sining

2.    APT.

3.    Maybe This Time

4.    Die With A Smile

5.    Palagi

6.    Mamma Mia

7.    Salamin, Salamin

8.    Sa Susunod na Habang Buhay

9.    Pantropiko

10.    Dilaw

Games

1.    Sprunki Horror Music Game

2.    Delta Executor

3.    Anime Defenders codes

4.    Hamster Kombat

5.    Wuthering Waves

6.    Snake Aim tool

7.    Granny Horror Multiplayer

8.    Block Blast solver

9.    Anime Last Stand codes

10.    NIGHT CROWS

Male Personalities

1.    Carlos Yulo

2.    Nash Aguas

3.    EJ Obiena

4.    Donald Trump

5.    Rico Blanco

6.    Ben Wang

7.    One Direction

8.    Byeon Woo-seok

9.    Kim Soo-hyun

10.    Kobe Paras

Female Personalities

1.    BINI

2.    Charlie Dizon

3.    Alice Guo

4.    Ennui

5.    Mika Dela Cruz

6.    Claudine Barretto

7.    Beyoncé

8.    Kamala Harris

9.    Imane Khelif

10.    Mikha Lim

Movies

1.    Inside Out 2

2.    How To Make Millions Before Grandma Dies

3.    Rewind

4.    Deadpool

5.    Damsel

6.    GomBurZa

7.    Un/Happy for You

8.    Saltburn

9.    Hello, Love, Again

10.    Lolo and the Kid

Farewells

1.    Jaclyn Jose

2.    Liam Payne

3.    Keith Martin

4.    Rico Yan

5.    Akira Toriyama

6.    Park Bo-ram

7.    Song Jae-rim

8.    Chino Trinidad

9.    Shannen Doherty

10.    Maggie Smith

Korean Series

1.    Queen of Tears

2.    Marry My Husband

3.    Lovely Runner

4.    Hierarchy

5.    Love Next Door

6.    Gyeongseong Creature

7.    My Demon

8.    A Shop for Killers

9.    Queen Woo

10.    Pyramid Game

AI-related Searches 

1.    AI detector

2.    Gemini

3.    ChatGPT

4.    Humanize AI

5.    AI Chat

6.    Gizmo

7.    Viggle AI

8.    Runway AI

9.    PixVerse

10.    Perplexity