EXCLUSIVE: McLaren Formula 1 Team Drive Lando Norris Stars in Tumi's Latest Campaign
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EXCLUSIVE: McLaren Formula 1 Team Drive Lando Norris Stars in Tumi's Latest Campaign
Marie Yu
Published Jul 02, 2025 04:30 PM PHT
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Updated Jul 02, 2025 06:10 PM PHT
Global travel and lifestyle brand TUMI unveils the second chapter of its "Uncompromisingly Light" campaign, starring McLaren Formula 1 Team Driver Lando Norris, to celebrate its lightest hardside collection to date, 19 Degree Lite.
Global travel and lifestyle brand TUMI unveils the second chapter of its "Uncompromisingly Light" campaign, starring McLaren Formula 1 Team Driver Lando Norris, to celebrate its lightest hardside collection to date, 19 Degree Lite.
Lando Norris with 19 Degree Lite International Carry-On and Extended Trip Packing Case in Black Graphite
In this dynamic campaign featuring the all-new collection, TUMI expands upon the feeling of lightness that 19 Degree Lite inspires. The brand’s meticulous attention to detail—from lighter dual wheels to featherweight zippers—allows Lando to move with ease.
In this dynamic campaign featuring the all-new collection, TUMI expands upon the feeling of lightness that 19 Degree Lite inspires. The brand’s meticulous attention to detail—from lighter dual wheels to featherweight zippers—allows Lando to move with ease.
“Working and traveling with TUMI is always incredible, and this campaign made my first trip to Lake Como unforgettable,” says Lando Norris. “Exploring the beautiful landscape was effortless with 19 Degree Lite by my side—it’s an experience I won’t soon forget.”
“Working and traveling with TUMI is always incredible, and this campaign made my first trip to Lake Como unforgettable,” says Lando Norris. “Exploring the beautiful landscape was effortless with 19 Degree Lite by my side—it’s an experience I won’t soon forget.”
Directed by Keane Pearce Shaw and photographed by Emma Panchot, the dynamic campaign was filmed in Lake Como and brought to life through Lando’s personal experience and perspective. As Lando explores the iconic Villa Erba and maneuvers down cobblestone streets, the film captures the effortless movement of 19 Degree Lite, echoing the freedom and agility of being behind the wheel.
Directed by Keane Pearce Shaw and photographed by Emma Panchot, the dynamic campaign was filmed in Lake Como and brought to life through Lando’s personal experience and perspective. As Lando explores the iconic Villa Erba and maneuvers down cobblestone streets, the film captures the effortless movement of 19 Degree Lite, echoing the freedom and agility of being behind the wheel.
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“19 Degree Lite represents our continued dedication to creating products that effortlessly accompany our customers on their journeys,” said Creative Director Victor Sanz. “As a champion driver with an unmatched passion for precision and design, Lando was the perfect fit for the second chapter of our campaign. Watching him interact with our products is captivating—the way he moves with such ease and agility is a testament to the natural flow, dynamic ease, and control he consistently displays both on and off the track.”
“19 Degree Lite represents our continued dedication to creating products that effortlessly accompany our customers on their journeys,” said Creative Director Victor Sanz. “As a champion driver with an unmatched passion for precision and design, Lando was the perfect fit for the second chapter of our campaign. Watching him interact with our products is captivating—the way he moves with such ease and agility is a testament to the natural flow, dynamic ease, and control he consistently displays both on and off the track.”
The collection includes two packing cases: the Extended Trip Packing Case and the Short Trip Packing Case, as well as two carry-ons: the International Carry-On and the Continental Carry-On. They are available in the core colors of Blush, Titanium Grey, and Black Graphite, with additional seasonal colors Amber and Cobalt.
The collection includes two packing cases: the Extended Trip Packing Case and the Short Trip Packing Case, as well as two carry-ons: the International Carry-On and the Continental Carry-On. They are available in the core colors of Blush, Titanium Grey, and Black Graphite, with additional seasonal colors Amber and Cobalt.
Featured in the campaign alongside 19 Degree Lite is TUMI’s coveted TUMI | McLaren collaboration in a fresh new colorway, Super Grey, inspired by McLaren’s bestselling hue, Supernova Silver. Other silhouettes included come from TUMI’s iconic Harrison, Alpha Bravo, and Turin collections. The lightest addition to the world of 19 Degree—19 Degree Lite—is available at TUMI stores worldwide and on TUMI.com. Stay tuned for exclusive behind-the-scenes content from the campaign on @TUMITravel social channels.
Featured in the campaign alongside 19 Degree Lite is TUMI’s coveted TUMI | McLaren collaboration in a fresh new colorway, Super Grey, inspired by McLaren’s bestselling hue, Supernova Silver. Other silhouettes included come from TUMI’s iconic Harrison, Alpha Bravo, and Turin collections. The lightest addition to the world of 19 Degree—19 Degree Lite—is available at TUMI stores worldwide and on TUMI.com. Stay tuned for exclusive behind-the-scenes content from the campaign on @TUMITravel social channels.
Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we're committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions.
Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we're committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions.
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