As we look forward to finding new accommodations and stays in the Philippines, we can’t help but get excited about the new brand of homegrown Chroma Hospitality—the team behind Crimson Hotels & Resorts and Quest Hotels. Named the Grafik Hotel Collection, this new hotel brand is designed to elevate the local hospitality landscape. 

Grafik Hotel Collection is poised to redefine Philippine hospitality through its immersive stays that celebrate meaningful experiences, spark creativity, and honor the richness of local culture.

Photo courtesy of Grafik Hotel Collection

Set to open its first properties in Baguio and Moalboal, Grafik is rooted in the belief that great travel is great storytelling. Guided by this purpose, the Grafik experience is shaped by the promise of discovering hidden stories, respecting cultural continuity, and transforming the everyday into the extraordinary through thoughtful design.

These values shape not only how Grafik designs its spaces, but also how it welcomes its guests. Grafik is made for mindful explorers and creative individuals who travel not just to see, but to feel. Whether traveling solo, with friends, or alongside family, Grafik guests are united by a desire to experience the world more fully.

Brand Pillar of Grafik

The Grafik experience is also anchored in three brand pillars that guide the design and spirit of every property. 

First, Grafik champions design that is both thoughtful and evocative, drawing from local textures, landscapes, and materials to create spaces that inspire creativity and calm. 

Second, Grafik’s destination-driven approach ensures each property is located in places rich in story, whether it be a vibrant cultural enclave, a tranquil coastal town, or a creative urban hub. 

Lastly, Grafik celebrates differentiation by offering bespoke experiences rooted in local narratives like weaving traditions and coral reef explorations, allowing each stay to feel deeply connected to its setting.

To further enrich the guest journey, Grafik introduces the following signature brand expressions in each stay:

• Colourful Cuisines: Grafik’s culinary program celebrates Filipino heritage with refined, sensorial menus rooted in seasonality and local sourcing. Each dish is a creative expression of place, designed to evoke memory and emotion.

• Chapter One: A ritual that marks the beginning of every stay, Chapter One is a welcome experience that introduces guests to the soul of the destination, setting the tone for a journey of reflection and meaning.

• Curious Collections: A dynamic curation of locally made objects and materials, this connects guests with the community’s creative spirit and further deepens their cultural experience.

The Grafik Hotel Collection is a collection of distinctive properties that speak their own language, shaped by their surroundings. From the pulse of urban streets to the stillness of the sea, Grafik lives in many forms, each one designed for the curious traveler.

Grafik City captures the energy of our vibrant urban centers. Rooted in culture, fueled by creativity—these spaces are made for movement, connection, and discovery. 

Grafik Resort offers an escape, where nature embraces you, and every moment feels like a quiet revelation. Here, time slows down so the senses can awaken. 

And then there is Grafik Nude—the most stripped-back expression. Raw, honest, and deeply immersive, this is where luxury is found in simplicity, and where less invites you to feel more.

Together, they form the Grafik Hotel Collection. Grafik is not just where you stay—it is where your story begins. With every destination, every collaboration, and every chapter, Grafik invites guests to live vividly, explore meaningfully, and return transformed.

Backed by Filinvest Hospitality, Grafik joins Chroma’s expanding portfolio of proudly local brands. Chroma Hospitality, now celebrating its 10th anniversary, is launching this new brand in line with the 70th anniversary of its parent company, Filinvest Development Corporation.

Beyond developing exceptional properties across iconic destinations such as Manila, Cebu, Mactan, Clark, Tagaytay, and Boracay, Chroma Hospitality is committed to creating a positive and lasting impact on the communities it serves.