Abi Marquez is a name to watch. Affectionately known as the “Lumpia Queen,” this Filipino content creator started vlogging in 2022. Since then, her heartfelt celebration of Philippine cuisine has earned her a second Webby nomination and two prestigious nods at the 45th Annual Telly Awards. Coming shortly after she was seen cooking with Gordon Ramsay and Chef Nobu Matsuhisa, and we can say: the girl is truly on fire! 

Marquez winning the Webby in 2024 | Photo: Abi Marquez

Raised in Pampanga, the gastronomic soul of the Philippines, Marquez grew up enveloped by the warmth of family kitchens—where lumpia was rolled with love and adobo told tales of tradition. She’s carried that heritage to platforms like TikTok, Instagram, and YouTube, where her concise, captivating videos have won millions of admirers. From sisig tutorials to lumpia lessons, her content is a fun invitation to explore Filipino culture.

The Telly Awards, a hallmark of video excellence since 1979, recognized Marquez’s promise with two nominations in the People’s Telly categories, decided by public vote. In the Online Series, Shows & Segments category, her burgeoning portfolio—equal parts informative and delightful—holds its own beside entries from Warner Bros. Discovery and Disney Experiences. As the only nominee championing Filipino homegrown content, she’s a beacon of cultural pride.

Her second nomination, in the Social Video category, honors a playful triumph: “Gordon Ramsay Doesn’t Like My Beef Wellington.” With poise and a Filipino twist, Marquez reimagines the chef’s formidable dish, delivering a video that’s witty, engaging, and polished. Competing against Netflix Queue and CeraVe, it’s a testament to her early mastery of storytelling.

A second Webby nomination, a coveted accolade in the digital sphere, further elevates her profile, marking her as a creator of consequence. These honors reflect not just Marquez’s talent but her mission to place Filipino cuisine on the world’s finest tables. Supported by NYMA, a Filipino agency dedicated to trailblazers, she’s part of a movement to share the Philippines’ culinary treasures globally.

Marquez’s charm lies in her sincerity—she’s not a seasoned chef but a storyteller with a vision, her kitchen a stage for genuine connection. Her rise underscores the power of digital platforms to amplify new voices, especially those rooted in vibrant traditions. As voting for the People’s Telly Awards continues through April 19, her supporters have the chance to help this rising star soar.

Want to support Abi Marquez? Vote for her until April 19 at these links: Online Series, Shows & Segments: click here. “Gordon Ramsay Doesn’t Like My Beef Wellington”: click here.