Golden Goose officially unveiled Fioreria Golden, its newest pop-up concept in Greenbelt’s Fashion Square, with an immersive evening centered around Co-Creation, artisanal craftsmanship, and Italian flair. The celebration marked a significant moment for the brand’s expansion in the Asia-Pacific region, reinforcing its growing presence and community-driven spirit in the Philippines.

Rooted in the Italian word for “flower shop,” Fioreria is more than a boutique—it’s a sensory journey into Golden Goose’s heritage of handcrafted excellence and personal expression. The 100-square-meter space, designed to resemble a sun-drenched greenhouse, features tall glass panels, green steel framing, and overflowing flower baskets. Inside, vintage wood furnishings contrast against polished supermirror steel, while floral accents soften the industrial edge and evoke a sense of timeless warmth.

At the heart of the pop-up is the Co-Creation zone, where guests collaborated with the brand’s Dream Makers—skilled artisans trained in the Golden Goose tradition—to personalize signature pieces. Attendees crafted custom designs using floral fabrics, crystals, lace, and handwritten messages, transforming sneakers into one-of-a-kind statements of individuality. Seen in their Golden Goose looks were Kylie Verzosa, Maja Salvador, and more. Guests explored the space, created their custom pieces, and previewed exclusive offerings available only at the Manila pop-up.

Alongside limited-edition items, the store introduces the latest Golden Goose collections for men and women, including apparel, accessories, and the highly anticipated handbag line. The new Venezia bag, inspired by the structured geometry of Venice’s Piazza San Marco, showcases a refined golden buckle and sleek silhouette. Through the in-store Co-Creation experience, customers can personalize their bags with handcrafted details like silk bandanas, charms, crystals, and personal illustrations, ensuring each piece is uniquely their own.

To elevate the experience further, Golden Goose launched the Con Amore Cart, stationed just outside the store. Serving seasonal coffee, artisanal sweets, and fresh flowers, the cart added a thoughtful, heartfelt touch that echoed the brand’s philosophy: luxury made personal, crafted with love.

With the opening of Fioreria Golden, Golden Goose brings its signature blend of Italian tradition and modern creativity to Manila—celebrating not just style, but the art of storytelling through craft.

Golden Goose in Manila is at the Greenbelt Fashion Walk, Makati City