Soaring into a revamped period in their history, Korean Air welcomes passengers with a new look, new menus, and new experiences. After over 40 years since 1984, the largest airline in South Korea marks its first major change along its goal to expand globally.

To make this giant leap of rebranding possible, the airline collaborated with Lippincott, a New York-based global creative consultancy which has already designed for the brands such as Southwest Airlines, Aer Lingus, and Hawaiian Airlines’ new livery.

Through a minimalist approach, the airline upgrades their brand’s mark to a modern metallic sheen while maintaining their iconic deep blue livery. They have also updated their logo to showcase hospitality, refined features, and more, removing the word “Air” to let the “Korean” stand out. They have been preparing for the big change and will likely take up to a couple of weeks to repaint each of their aircraft carrying the new look.

The new design was showcased through a Boeing 787-10 last March 10, 2025 at the airline’s headquarters in Seoul, South Korea.

Aside from the looks of the brand, Korean Air also upgrades its menu with brand-new and delightful dining offerings that promise a first-class dining experience. The process, including dishes and wine-tasting, is said to have been going on for almost two years to perfect the meal that every guest will enjoy while in the skies.

Moreover, passengers will enjoy the newly renovated and redecorated lounge, allowing each of them to start the journey with comfort and ease.

Alongside this brand new identity, Korean Air announces that they have officially acquired Asiana Airlines, leading to Korean Air’s expansion and global reach. The Asiana Airlines’ Fleets, however, will not be repainted until after the merge has been completed, most probably in January of 2027. Until then, Asiana Airlines will continue its operations as an existing subsidiary of Korean Air.

Further into the rebrand, Korean Air plans to retire their older planes like Airbus A380s, Boeing 747-8 passenger jets, and Airbus A220s to make way for their new aircraft. But, the phaseout has been postponed to ensure their network’s stability until the delivery of the new ones.

This milestone symbolizes a new era for Korean Air. Their call for a better tomorrow and vision for excellence greatly contribute to their mission to maintain the airline’s legacy: being a world-class airline.