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My Saiko Skin founder Anna Perez introduces products. Josh Mercado

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Josh Mercado

<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1766197682476image0.jpeg" style="width:960px" class="fr-fic fr-dib" width="960" alt="Global Wellness CEO and founder Anna Perez launches My Saiko Skin. Josh Mercado"/>Global Wellness CEO and founder Anna Perez launches My Saiko Skin. Josh Mercado</div>MANILA -- The popularity of 10-step skincare routines in the beauty industry has faded, as many individuals prefer a simpler and more purposeful approach.Consumers&#x27; realization that having healthy skin doesn&#x27;t necessarily entail putting everything on their faces is responsible for this change in trend.At the recent Japan Skincare Innovation Forum, which introduced My Saiko Skin, a Japan-made brand founded by Filipina businesswoman Anna Perez of Global Wellness, the debate kept returning to one theme: less but better, inspired by Japan beauty (J-beauty).During the forum, Perez, who has been in the beauty and wellness industry for 15 years now, was joined by dermatologist Dr. Jarische Lao-Ang, commonly known as “The Derma Mama,” and Japanese formulator Benson Liao.According to Dr. Lao-Ang, a minimalist approach is not only practical, but it can also be beneficial to your skin.“The more products you apply, the higher the risk of irritation and even damaging the skin barrier,” she told ABS-CBN News.Dr. Lao-Ang further advised, “You just need three to four steps: face wash in the morning and at night, face wash and moisturizer, especially given changes in temperature and humidity. Those are basic, very simple steps that you can get used to as part of your daily habit, even with a busy schedule.”Instead of layering multiple products, she emphasized personalization: choosing high-quality formulas with the appropriate ingredients for specific skin issues.“Diyan na pumapasok ang mga serums and science with specific ingredients that target your skin concerns,” she said.Dr. Lao-Ang also stated that much of today&#x27;s interest in skincare stems from curiosity about current trends, particularly those popularized during the pandemic and on social media.<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1766197780936image1.jpeg" style="width:960px" class="fr-fic fr-dib" width="960" alt="CEO Anna Perez, digital campaign director Glenn Peter Perez, Japanese formulator Benson Liao, Dr. Jarische Lao-Ang, and chief sales officer Oliver Salas meet the press. Josh Mercado"/>CEO Anna Perez, digital campaign director Glenn Peter Perez, Japanese formulator Benson Liao, Dr. Jarische Lao-Ang, and chief sales officer Oliver Salas meet the press. Josh Mercado</div>Telling Filipinos not to be easily persuaded by what they see on social media, she expressed, “People see all these steps online and think they need to try everything to achieve healthy glass skin. But usually, that’s a misconception. Social media may not show what truly works for you. You have to be intentional with your skincare, much like the formulation of My Saiko Skin. The steps are intentional, well-formulated and suit Filipino skin types.”During the chat, the founder of My Saiko Skin mentioned how her approach to beauty has been impacted by the Japan beauty philosophy of minimalism and purposefulness.“I’m a big fan of Japanese products. I’ve been traveling to Japan for over 30 years. Before, I used to spend thousands of pesos bringing Japanese beauty products home,” she shared with ABS-CBN News.She continued, “I kept asking myself: &#x27;How can we bring Japan’s innovation to the Philippines without being hard on the budget?&#x27; That’s how the journey toward My Saiko Skin began.”<div><img src="https://od2-image-api.abs-cbn.com/prod/editorImage/1766197810317image2.jpeg" style="width:960px" class="fr-fic fr-dib" width="960" alt="My Saiko Skin founder Anna Perez introduces products. Josh Mercado"/>My Saiko Skin founder Anna Perez introduces products. Josh Mercado</div>Talking about her brand, she added, “Our line promotes simplified steps that highlight delicate yet extremely potent formulations and practical skincare solutions, particularly for those with hectic schedules.”The female entrepreneur also revealed that it took two years to research and design the skincare line, which entailed collaboration with Japanese partners.“Japan and the Philippines have different climates. Although we share the same skincare goals (glass skin, etc.), the application differs. Japan is cooler, but the Philippines is like summer year-round. We tested different textures and mediums, and went back and forth with samples until we were satisfied. Every step ensures that the products are safe and suitable for human use,” explained Liao, Japanese formulator. <div> </div><div>Simple, versatile products</div>It is worth noting that My Saiko Skin products are designed to be not just fuss-free, but also versatile, able to stand alone or integrate into any existing routine.Their products include VC (Vitamin C) Essences, such as the BrightSkin Pure VC Essence Illuminating Skin Perfector, which contains the highest concentration of ascorbic acid, and the Glass Skin VC Essence Total Pore Care, a pure Vitamin C essence formulated with active ingredients such as ascorbic acid, vitamin B6, and salicylic acid and designed as a medicated serum for comprehensive pore care.Another noteworthy product is the Yuzu Peeling Soap, an artisan soap enhanced with 49% active ingredients, including Yuzu Ceramide B, AHA, and Lactobionic Acid, which the makers noted are gentle enough for regular use.“My vision is to see My Saiko Skin on retail shelves across the Philippines and even overseas — Asia, Dubai, all over the world,” Perez ended.

A growing number of consumers are embracing J-beauty–inspired minimalism, prioritizing fewer products, better formulations, and routines designed to work with, not against, the skin.

A growing number of consumers are embracing J-beauty–inspired minimalism, prioritizing fewer products, better formulations, and routines designed to work with, not against, the skin.

Skincare goes back to basics as J-beauty minimalism takes hold

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Skincare goes back to basics as J-beauty minimalism takes hold

Josh Mercado

Published Dec 20, 2025 10:43 AM PHT

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