In a groundbreaking fusion of fine whisky and high-fashion skiwear, Johnnie Walker Blue Label partners with luxury brand Perfect Moment to unveil the Johnnie Walker Blue Label Ice Chalet. This collaboration is more than just a celebration of whisky; it’s an invitation to experience the elusive ‘Blue Hour’—that mesmerizing twilight moment in the Alps—through a sensory and style-driven journey.

Bringing together the expertise of Johnnie Walker’s Master Blender, Emma Walker, and the signature aesthetic of Perfect Moment, this limited-edition release redefines après ski luxury. The Johnnie Walker Blue Label Ice Chalet isn’t just another fine whisky—it’s an experience, a statement, and a collector’s piece all in one.

Elevating this partnership further is Priyanka Chopra Jonas, Johnnie Walker Blue Label ambassador and shareholder of Perfect Moment, who embodies the seamless blend of whisky craftsmanship and high-fashion allure. “A Perfect Moment of mine has always been the Après Ski, a moment that brings together fashion and socializing, best complemented by a great drink and a chic outfit,” says Chopra Jonas. “Johnnie Walker Blue Label Ice Chalet offers everyone a little slice of that—no matter where they are.”

Master Blender Emma Walker has meticulously crafted a whisky that mirrors the magic of the Alpine landscape. Each sip begins with cinnamon-spiced apple, unfolds into warm cloves and spices, and lingers with a delicate whisper of Alpine smoke. This velvety-smooth blend is a result of an extraordinary cask selection process, with only one in 10,000 casks meeting the Blue Label standard.

In a nod to Perfect Moment’s iconic aesthetic, the Johnnie Walker Blue Label Ice Chalet bottle features the brand’s signature North Star and houndstooth print, encased in a stunning, reversible blue-and-white bottle bag. This chic addition isn’t just packaging—it transforms into a stylish crossbody bag, making it the perfect companion for a night out or an après ski lounge moment. By blending heritage with contemporary style, the Ice Chalet launch is a fun collaboration, offering whisky connoisseurs and fashion aficionados alike a taste of something new.